Look out, cereal warriors, because General Mills and Minneapolis brewing company Fulton are bringing a whole new meaning to “breakfast of champions.”
That’s right, the fortified flakes known for their athlete-depicting, Nickelodeon orange-colored boxes (clearly I am not an athlete after that adjective) are partnering with their fellow Minnesota natives to launch HefeWheaties, a wheat beer with a design and taste inspired by Wheaties.
Just don’t use it to replace milk on your morning cereal. (Or do: we’d love to hear how it goes!) Continue reading