Falafel and honey.
Hummus and chocolate sauce.
Chana masala and marshmallow fluff.
As you can obviously tell by these obviously real and totally classic flavor combos, pairing chickpeas with sweet flavor is a totally normal and not eyebrow-raising thing to do. I mean, why else would Trader Joe’s make a chickpea, corn, and rice flour cereal flavored with maple syrup? People have definitely probably maybe been roasting garbanzo beans in whipped cream for centuries!
In all seriousness, once you get over the novelty of this psyllium-rich, gluten-free cereal’s ingredients, the more baffling question is: why ladders? Trader Joe’s site poses this explanation:
“Does every morning feel like an uphill climb? Is breakfast a bore, a chore, or—worse—a battle? We hear you. In fact, we’ve been there. So, to help make that sluggish, uphill climb feel more like a victorious ascent, we’ve created another great breakfast cereal.”
But that seems like a stretch to me. If they wanted to make a cereal shaped like something morning-friendly, they could have make crunchy coffee cups, chewy snooze alarms, or crispy traffic-free commutes. But no, instead we have these ladders, which look like modernized Graham Crackos that migrated to Canada.* As a certified maple fanatic who is seriously considering a French Toast Crunch tattoo, I’m ready to see if these ladders can climb up to my lofty standards. Continue reading