Tag Archives: trader joe’s

Review: Trader Joe’s Cocoa Crunch Cereal

My advertising headcanon:

The Trader Joe’s chief executive sits down to his moderately-priced (though sustainably sourced and crafted by local upper-class private school artisans) desk, attired in a three-piece Hawaiian print suit, and lays into his most recent scheme to take over weirdly specific niche markets. Sort of like J. Jonah Jameson, but with flip-flops.

“Darn it, Leonard!” His assistant’s name is Leonard, I’ve decided. “Bring me identical versions of classic sugary cereals, but without gluten! No more gluten! If it glutes, it goes!”

At this point, poor Leonard readjusts his glasses between harrowingly scribbled notes, too cowed to make eye contact with Mr. Joe. “Y-yes, T.J. Got it. And what should we do about the box art?”

A flash of wrath crosses Trader Joe’s face for an instant, before he reconsiders. “Class. That’s what the cereal aisle is missing. Come up with the most elegant possible image and slap it on both sides. Think minimal. We’ll save on advertising and appeal to kids at the same time.”

“Yes, T.J. But… how will tasteful stock photography draw in children?”

The ire returns. “Darn it, Leonard!” He reaches into his breast pocket and pulls out a small paperback book, slapping it on the desk as everyone in the building collectively winces. “This is what today’s youth want! Get me this author! She’s going to change everything!”

And that’s how Trader Joe’s recent box art came to be designed by Marie Kondo.

In another recent salvo toward more gluten-freedom, the company has paired its prior spheroid offering with a sister release—this one a bit more along traditional cereal lines. In both shape and constitution, Trader Joe’s Gluten Free Cocoa Crunch Cereal is unmistakably meant for comparison with Cocoa Puffs. It’s a puzzling move, then, to adorn the box with a deftly arranged photo of someone’s zakka-inspired place setting with the audacious phrase “serving suggestion.” But you know what? Fine. If that’s how we’re going to play it, then this review needs to go all-in.

Time to one-up this understated high-brow aesthetic. Continue reading →

Posted by jared m.. Categories: Reviews. Tags: 7 rating, chocolate, trader joe's. 2 Comments

Feb. ’19

Review: Trader Joe’s Neapolitan Puffs Cereal

Let’s take a moment to admire the abject honesty of the current cereal industry. We’ve had our ups and downs, with the occasional public health outcry shaping the way our beloved commodity is branded. Sugar Frosted Flakes became Frosted Flakes. Sugar Smacks became Honey Smacks, which was refined for a period to just Smacks before reverting back to the mean. And now, in this present age of risk-taking in the breakfast aisle, companies are owning the fact that cereal is pretty much dessert. To the sugar-coated mound of donut and cookie (for breakfast?!) cereals, we’ve also seen the advent of ice cream offerings.

I’d be remiss to not point out that Cocoa Puffs did not invent the concept. As with so many deliciously carbed rituals, the Italians did it first. So while Sicilians are enjoying their literal gelato sandwiches early in the day, apparently the norm in Naples is that unique blend of strawberry, vanilla, and chocolate for which the region is named. Or maybe it’s the other way around. Sonny’s history lesson is a little vague on that one.

Trader Joe’s inexplicably decided to counter the Neapolitan Cocoa Puffs with… Neapolitan Puffs Cereal. But it’s what’s under the hood that counts, and Joe has made some special modifications. TJ looked at a fairly good cereal that does not contain beans and said, “No. This will not do.” Instead of corn, oat, or even wheat, Neapolitan Puffs is made with a similar blend of beans found in the divisive LoveGrown cereals.

Personally, I quite like the subtle beany aftertaste and uniquely forgiving crunch of Comet Crispies. At the same time, I respect that it’s not everyone’s jam (if peanuts are a legume, does that make peanut butter just bean jam?), so you can expect a fair assessment here, as well. Continue reading →

Posted by jared m.. Categories: Reviews. Tags: 7 rating, chocolate, ice cream, strawberry, trader joe's, vanilla. Leave a comment

Feb. ’19

Spooned & Spotted: Trader Joe’s Neapolitan Puffs Cereal

You ever see Carpenter’s The Thing? You know, the one with the cute dogs and frosty alien visitors that nefariously replicate human life? Well in its 1951 ancestor film, the evil extraterrestrial is made of blood-lusted plant life. Now I’m not saying we should call up Kurt Russell, but it seems like Trader Joe’s latest cereal might have mixed the parasites with the parsnips, because it appears to be a familiar flavor with more vivid veggie DNA.

Trader Joe’s Neapolitan Puffs likely their Cocoa Puffs-mimicking concept and flamboyantly show-stopping box design as a glamour, to hide its most basic ingredients: beans and brown rice. Now, I will concede that there is a niche of noshers out there whose mindful eating habits would be excited by a more excitingly flavored, gluten-free alternative cereal, but in my experience most beaned breakfast cereals can never seem to properly complement (let alone mask) the lingering legume flavors of its constituent ingredients.

Not to mention the fact that Cocoa Puffs Ice Cream Scoops were a clumsily taste-balanced mirage of perfumed maize, in their own right. Two cones way down.

I’m not saying the deck is stacked against Trader Joe’s Neapolitan Puffs, but I will say that if whatever pallet of wine the cereal is stacked against in the TJ’s were to topple onto it, it likely wouldn’t be a great loss (and may taste way more intoxicatingly juicy).

Thanks to redditor /u/obleake for sharing this photo. If you have a fresh cereal scoop of your own, ice creamed or otherwise, we welcome them on our Submissions page.

Posted by dan g.. Categories: Specials. Tags: chocolate, strawberry, trader joe's, vanilla. 4 Comments

Dec. ’18

Review: Trader Joe’s Gingerbread Spice Granola

Ginger is the Michael Ironside of spices. That is to say, you may not recognize the flavor on its own, but that spicy rhizome appears in just about every baked worth its sodium bicarbonate. Like the iconically forgotten character actor, ginger is more versatile than a cyborg tardigrade. We’re talking about a guy who has shown up in everything from The A-Team to some project called Lucky’s Treasure, which seems relevant to our interests*.

And like that masterful performer, the absence of ginger is more notable than its presence. It’s no secret that a real gingerbread cereal has been at the top of our wish list for years (no, I refuse to recognize that failed prototype). Like Dan, I’m heavy on anything made of, containing, smelling like, or crafted in the same kitchen as gingerbread. Cookies? Absolutely. Cake? I believe that would be an empty plate you’re holding. Post-Thanksgiving, we’ve officially entered Hansel and Gretel territory until well into February. Trader Joe’s, ever on their seasonal jam, recently dropped this spicy bomb on us: Gingerbread Spice Granola.

As a cereal journalist-slash-critic, I have carefully tempered expectations most of the time. Not here, though. The package art alone is enough to breathe life into my Grinchy sense of objectivity (can we have Michael Ironside in that movie, too? Don’t tell me Col. Dugan harassing some Whovillians wouldn’t be a masterwork). It’s no Gingerbread Toast Crunch, but gingerbread in any form is cause for high hopes. To the bowl! Continue reading →

Posted by jared m.. Categories: Reviews. Tags: 6 rating, gingerbread, granola, holiday, trader joe's. Leave a comment

Nov. ’18

Guest Review: Trader Joe’s Crispy Quinoa Stars Cereal

break·fes·sion
/ˈbrekˈfeSHən/

noun

Noun: breakfession; plural noun: breakfessions
a formal admission of guilt for violating cereal orthodoxy

“He signed a breakfession to mixing orange juice with Cocoa Puffs. He shall be milkboarded until sunrise as penance.”

Deep breath, Jared. You can do this.

Fellow cereal heads, I have to own up to something. This goes against every sacred principle our people hold. I won’t blame you for pelting me with marbits and extruded grains of various magical configurations. But I can’t go on hiding in the pantry like this. (Literally, because it’s very small and there are, like, fifteen boxes of cereal in there. Plus potential spiders.)

Friends. I don’t like Lucky Charms.

I know. I get it! Just hear me out. The substance of Lucky’s original treasure is about as bland as it gets. Even Corn Flakes at least taste like their eponymous source material, so you can throw a mushy hoedown while contemplating the familial history of Cornelius the Rooster and the NBC peacock. What, you’ve never noticed the obvious resemblance? Something tells me Miss Prissy wasn’t the only fryer in Foghorn’s coop.

The cardboard bits turn to mush and distract from the marshmallows which, while fun, have no taste other than straight fructose. There’s no complexity going on here. Sorry, Lucky, but your two-note song just doesn’t groove me.

So when Dan drew my Trader Joe’s-loving attention to Crispy Quinoa Stars, I was less-than-enthused. The box image immediately trips my ingrained Charms avoidance. These crispy crucibles of the known periodic table look just like the dry kibble that makes LCs such a chore to eat. But, hey, a cereal journalist has obligations, and the people need to know. So let’s fly through the cerealsphere to TJ’s in my (used, beat-up, Honda) rocket ship! Continue reading →

Posted by jared m.. Categories: Reviews. Tags: 7 rating, quinoa, trader joe's. 1 Comment

Oct. ’18

Review: Trader Joe’s Caramel Apple Flavored Granola

2018 has been weird. Here at the C.R.U.N.C.H. Tactical Headquarters (Cerealously Research Unified Network for Communications and Hijinks), there’s an eerie calm this Halloween season. As the big Monster Cereals anniversary coincides with Kellogg’s spoony decision to again throw down the gauntlet-shaped marbit, I at least expected to see some excitement. And yet most major news has centered on either the Festivus season or Pop-Tarts’ yeasty second rise to prominence.

So without much in the way of fresh Halloween bowls to plunder, my autumn-obsessed gaze turns to secondary flavors. Just like how Charlie Brown’s Christmas and Great Pumpkin escapades eclipse the rest of his oeuvre (I’ll always remember you, It’s Dental Flossophy, Charlie Brown), certain taste profiles are overshadowed by pumpkin spice’s ubiquity. But what’s a hayride at the pumpkin patch without cider and caramel apples? A new challenger approaches, and it has seriously rosy cheeks.

Trader Joe’s Caramel Apple Flavored Granola makes a bold promise. Cinnamon apple is one thing, but caramel? Joe may have gotten himself into a sticky situation. Reviews like this can result in quite a pun-undrum.

Yep, that just happened. Continue reading →

Posted by jared m.. Categories: Reviews. Tags: 7 rating, apple, caramel, granola, trader joe's. 1 Comment

Oct. ’18

Review: Trader Joe’s Hot Cocoa Frosted Toaster Pastries

If bizarre sci-fi television series from the ’90s have taught me anything, it’s that there are parallel versions of this world couched in other universes. Some have minor differences, like a perplexing land in which Thanksgiving is celebrated in October. In others, though, we might see some truly uncanny results of the Butterfly Effect. It seems Trader Joe’s mad scientist cousin (unlike Trader José, Dr. Trader Cornelius lacked the name chops for his family’s grocery biz) has been messing with enriched choclanium again, because my preferred cozy beverage has merged with another snackish reality, just like that time Captain America met Batman.

Trader Joe’s Organic Hot Cocoa Frosted Toaster Pastries arrived as something of a dark horse (see, it works as a reference to both comic books and chocolate… I’m a lonely man, OK?). Without much heralding, these sly slats of sweet science turned up on shelves recently, if a bit out-of-season given their clear holiday vibe. The packaging is plain in that TJ’s way, so we get no hints on the flavor there. Best to dive in and see what’s on the other end of this iced nexus.

Continue reading →

Posted by jared m.. Categories: Reviews. Tags: 8 rating, holiday, hot cocoa, pop-tarts, trader joe's. 2 Comments

May. ’18

Review: Trader Joe’s Crunchy Cinnamon Squares Cereal Milk Chocolate Bar

I love cutting out the middle man—or in the case of this Cinnamon Toast Crunch-inspired chocolate bar, cartoon baker.

See, when I eat a healthy(ish) cereal like Trader Joe’s Crunchy Cinnamon Squares, I like to reward myself for making good decisions. I don’t go overboard, and I always aim for balance: I’ll top my hot dogs with pizza (a vegetable), put extra syrup (made from trees!) on my pancakes, or I’ll eat a dozen fun-sized candy bars.

(As they’re objectively the least fun candy bar size, I’m doing the world a favor.)

But now thanks to Trader Joe, I don’t have to waste time between snack(ish) and treat, time that I’d just waste breathing, walking, or *shudder* exercising. By merging their pretty-good Crunchy Cinnamon Squared into an appropriately squared milk chocolate bar, TJ’s has radically optimized my calories-per-minute stats.

No more Homemade Double Decker Mayonnaise Oreos for this happy fella! Continue reading →

Posted by dan g.. Categories: Reviews. Tags: 7 rating, cinnamon, non cereal, trader joe's. 1 Comment