Tag Archives: three wishes

Review: Three Wishes Fruity Cereal

New Fruity Three Wishes Cereal Review Box

Hope you’re ready to get buff enough to box Tony the Tiger—and fit enough to out-flex that show-off Special K logo—because I’ve got a whole bunch of healthy grown-up cereals backing up my review queue like an overdose of dietary fiber. I certainly don’t mind eating more sensible cereals—neither do my general practitioner and one-day descendants—but I’ll admit they’re a bit less fun to write about. If I can’t use this blog’s favorite adjective, buttery, then what’s the point?

That said, I’ve stated before how, out of all the Magic Spoons and Catalina Crunches of the world, Three Wishes is probably my favorite grown-up cereal brand—and certainly the most consistent. Besides their unflavored variant, which simply isn’t for me, the brand’s Honey, Cinnamon, and Cocoa versions are all solid and taste naturally sweet with few-to-none of the funky aftertastes that plague this grain-free cereal subgenre.

However, those flavors are small steps compared to the final frontier that is fruitiness. In my years of cereal journalism, I’ve found that fruitiness is far harder to deeply infuse into cereal pieces than something more straightforward, like cinnamon. As a result, the base cereal grain has a stronger palate presence, so if you’re eating a lazy, licensed corn-based fruit cereal, you’re gonna have a breakfast that’s as sucky as it is starchy. Continue reading

Review: Three Wishes Cocoa Cereal

Three Wishes Cocoa Cereal Review Box

There are a lot of tough jobs in this world: oil rig worker, skyscraper window washer, lumberjack. But if we’re talking about a real David vs. Goliath battle of wits and resources, being an indie cereal maker is a profession where you have to overcome a lot of lopsided odds. Trying to market a new breakfast product against multi-billion dollar corporate behemoths like General Mills or Kellogg’s means accepting that your product will have to cost more and work harder without decades of brand recognition and cheap, bulk ingredients.

This is naturally why many independent cereal companies target their own niche of cereal consumers. Since the world’s cereal giants usually lack truly wholesome releases for those eating low carb, high protein, gluten-free or organic diets, we’ve seen any number of specialty or boutique breakfast startups offering cereals that are theoretically more healthy than any Special K or Kashi product.

From Magic Spoon and Cereal School to OffLimits and Three Wishes, there’s a lot of growing competition in the specialty cereal game. So how do you tell them apart? Well, for me it all comes down to the base grain*, which I’ve asterisked because several of these use grain alternatives like tapioca flour or chicory root fiber. If you read my first review of Three Wishes Cereal, where I covered their three introductory flavors, I noted how they perform a lot better in the base grain camp.

Does their newest release measure up? Let’s find out in three (wishes), two (wishes), one (wish)… Continue reading