Ready your pointed roasting sticks and start building some flaming marshmallow catapults, because the great S’More War might soon be upon us.
There are several s’mores flavored cereals out there, and thanks to Canadian cereal fan Jas A. (thanks for the photo, Jas!), we now know that Post has tossed their milk caps into the arena, too. Their creatively named “S’MORES” cereal follows the lead of Malt-O-Meal’s Madagascar S’Mores Jungle Party by combining Golden Grahams-esque ridged graham pieces with marshmallow orbs and chocolate corn puffs.
One might accuse Post of stealing MOM’s war plans, but in reality, the two have been allies for over a year. See, in early 2015, Post Foods bought Malt-O-Meal, meaning that this S’Mores cereal is likely just Madagascar S’Mores Jungle Party repackaged with English/French packaging so that Canada can share in the s’mores love.
So the s’mores cereal battlefield now features S’Mores Jungle Party and “S’MORES” facing off against Kellogg’s two pronged assault of Krave S’Mores and Smorz. This begs several questions:
Which side are you on? Which s’mores cereal melts your heart like a gooey marshmallow? Does Post S’Mores taste different than Madagascar? Will General Mills return to the fray after the long ago casualty of S’Mores Crunch? And most importantly, is Cap’n Crunch hiding a S’Mores Crunch of his own?
While we wait for the cocoa-scented dust to clear and for all these campfire-burning questions to be answered, you can send your own picture or thoughts and have them featured on a “Spooned & Spotted” post. All you have to do is head over to our submissions page or email us at cerealously.net@gmail.com.
And for hungry Canadians looking for their own Post S’Mores, Jas found this box at Canada Safeway.