Kellogg’s has some big, squishy shoes to fill.

By putting the Froot Loops name on a new fruit snacks product, as well as the friendly visage of Toucan Sam himself, Kellogg’s better be ready for comparisons to be drawn between the snacks and Froot Loops cereal itself (after all, that’s the only reason we’re featuring these!).

Even more important, though, is that Froot Loops Letters are also going to be compared to Kellogg’s other fruit snacks. Oh yeah, you know which ones I mean. Continue reading →