Give me the opportunity to ideate a new Raisin Bran (Crunch or Otherwise) flavor, and I’ll come back to you with an annotated binder of possibilities, each obscure taste more convoluted and full of cultural callbacks than the last.
You give the ideas guys at Kellogg’s the same chance, and they’ll show you a million ways to change the stuff without really doing a whole lot of anything. Raisin Bran with Cranberries—a dried fruit tasting basically the same as raisins, but tougher to chew. Raisin Bran with Vanilla—they actively made the stuff worse with an overpowering, industrial vanilla veneer. Oh, and why not just chuck some bananas in there?
Wait, that one gets a pass. It at least calls back to every on-box proposed Raisin Bran serving of yore.
But this newest exhibition of nothingness is, at least conceptually, the most offensive of all. The ideological barrier between Kellogg’s Raisin Bran and Raisin Bran Crunch is thicker than a three-wide cluster of stuck-together bran flakes. The two cereals attract very different types of people. And while I respect regular Raisin Bran, it’s not for me. I love me some Crunchy bunches of honey-toasted granola—which is why it’s egregious that “Toasted Oats & Honey” is positioned here as a spinoff of plain ol’ Raisin Bran.
It should’ve been called Raisin Bran Crunch 2: Deliciously Deconstructed. Accurately allocating valor is important, Kellogg’s! Continue reading