Tag Archives: post

Cereal Time with Gabe Fonseca: King Vitaman, Cinnamon Mini-Buns, & Churros Cereal

Got a lot of work to do this Friday afternoon?

Just looking forward to the weekend?

Either way, we want to make today a little bit better by sharing a few more cereal history lessons from cereal archaeologist Gabe Fonseca, whose Cereal Time YouTube series covers so many wild and colorful cereal that may have faded from your memory as time passed.

First up is King Vitaman cereal, and while it isn’t the crowning achievement of Quaker, this crown-shaped Cap-n Crunch taste-alike has had some royally clever advertising campaigns over the years.

Next up is a cinnamon double feature that covers both Cinnamon Mini-Buns and Churros cereal. Gabe takes viewers on a trip down the long, swirling history of Cinnamon Mini-Buns as it evolved into what we know and love today as Cinnabon cereal.

Likewise, the regional Mini Cinnamon Churros is Post’s attempt to compete with Cinnamon Toast Crunch. You’d be hard-pressed to find a box of it today (it was focused around Mexico), but if you do, you’ll be smacking your cinnamon sugar-coated lips and singing “Churr-oh yeah!” in no time.

If you love Gabe’s videos as much as the rest of us, be sure to watch ’em all! Every Cereal Time video can be found here, and you can check out Gabe’s Twitter, as well.

Posted by dan g.. Categories: Specials. Tags: cereal time, cinnamon, kelloggs, post, quaker. Leave a comment

Sep. ’15

Special: Cereal Time with Gabe Fonseca — Alpha-Bits Cereal

Even though many students have Labor Day off of school, it’s time for a spelling lesson.

Or maybe just another cereal lesson. That’s right, cereal knowledge bomb-dropper Gabe Fonseca returns once more with the latest in his Cereal Time YouTube series, which seeks to teach the masses about what really matters in life.

Who needs accounting and mechanical engineering when you have cereal? After all, history’s many popular cereal brands can be seen as oat-based, sugar-coated symbols of the world’s evolving cultural zeitgeist. Or you can just see them as delicious.

And this week’s focus certainly has evolved. Alpha-Bits cereal has seen many mascots over the years, from a postman, to a dog, all the way to the Jackson 5. Although, as many have pointed out, the normalization of Alpha-Bits over the years into a bland, personality-less cereal could be seen as more of a devolution.

Oh well, maybe you can still use the grainy oats to teach your horse how to read. Mister Ed 2015, anyone?

And you know the drill: for more cereal action, check out Gabe’s other Cereal Time videos, and check out his quality Tweets, as well. Where else can you find badass Star Wars sneaker glamour shots?

Posted by dan g.. Categories: Specials. Tags: cereal time, post. Leave a comment

Jul. ’15

Special: Cerealously Visits the 2015 Cereal City Festival

It was a damp and cloudy Saturday morning. It was that sad type of weather where the clouds are eternally on the cusp of raining, yet it never comes. Essentially, it was the weather equivalent of that “I feel like I’m about to sneeze, but this potential sneeze prefers to tease” experience. In short, it was a far cry from the sunny and pristine childhood Saturdays you typically associate with cereal.

But I wasn’t about to let that dampen my mood, as well. Because it was 6:30am, and it was time to get driving. Why? Because it was the day of the 2015 Cereal City Festival, of course! Hosted every summer by Kellogg’s and Post in their shared city headquarters of Battle Creek, Michigan, the festival is an all-you-can-eat extravaganza celebrating the food which we all love, and which Battle Creek is built on (you can’t prove to me that the soil isn’t Cocoa Pebble dust). Somewhere in Minnesota, General Mills watches with jealousy. Continue reading →

Posted by dan g.. Categories: Specials. Tags: event, kelloggs, pop-tarts, post. 1 Comment