How do you think big cereal companies choose to reintroduce old cereals? Do they do something logical, like hold a focus group of common cereal consumers and wise cerealheads alike, or perhaps mail out surveys?

Or do they just go to Mr. Breakfast’s cereal archive, rip a fat scroll off the mouse wheel, and throw a dart at the computer screen (blindfolded)?

Because it really seems like Chocolate Peanut Butter Pops, a 2007 Kellogg’s cereal apparently best known for including a “send-away offer for an Adidas Sports Top,” must have gotten lucky to win out in the re-continuation race—or at least swapped coffins with Tony’s Cinnamon Krunchers right before Kellogg’s’s undertook their dead cereal exhumation. It’s also entirely possible someone at Kellogg’s thought of this without even remembering the 2007 version, because the only geologic record remaining of it is deep in the Kellogg’s archives, sandwiched between Puffa Puffa Rice and Bart Simpson’s No ProblemO’s’s bordering strata.

Whatever its second genesis, Chocolate Peanut Butter Pops trades its ancestor’s flavored spheres (i.e. bootleg Reese’s Puffs) for the half-deflated popcorn pieces of Corn Pops proper. The wilted kernels have an incomparably unique texture, one that hasn’t been replicated—and possibly for good reason, because the idea of milky buttered popcorn is no-doubt a daring and dairily divisive philosophy. But will it be conducive to caked on gobs of flav-o-dust?

Let’s all go to the lobby and find out! Continue reading →