You know who I blame for this? Harry Burnett Reese.
If ol’ H.B., or “Poppy Reese,” as Wikipedia likes to allege he was called, hadn’t been tinkering in his basement with homebrewed confections whilst moonlighting at the Hershey factory, he wouldn’t’ve seized the opportunity to make a revolutionary peanut butter cup.
Maybe he would’ve been more of a candy-making hobbyist later in life. Maybe his big idea would be the Reese’s Jelly-Wrapped Peanut Butter Cup. And maybe that idea fails in spectacular and gelatinous fashion. But somehow, maybe the idea prompts cereal makers to give that flavor combo a go in a more easily preserved viscosity.
In that particular timeline, we have no shortage of options when it comes to PB&J Cereals. There’s even PB&J milk, and PB&J vodka! It’s a happy world, presumably far happier than this one, wherein Millville has manufactured the first reputable (doesn’t count!) PB&J Cereal in four years, breaking a drought that started with the sort-of-but-really-nonexistence of PB & J Cereal in the ’80s.
It’s called Peanut Butter & Jelly Puffs. It’s certainly the most transparent about its devotion to the flavor, boasting a pair of chuckle-heads who look straight out of a strangely spliced Peanut Butter x Strawberry Laffy Taffy.
Which, incidentally, they have in the other world. Continue reading