Well, that is, until now. Stuffed Puffs is a small company looking to shake up the way you snack, toast, and play Chubby Bunny with marshmallows, via their signature process of cramming stuff into the center of the squishy little niblets.
And now via a coveted collab with General Mills, these indie darling ‘mallows are taking mainstream munching by storm. Coming exclusively to Walmart (no word when yet, besides the ambiguous soon), Cinnamon Toast Crunch “Big Bites” stuffed marshmallows are filled with CTC-flavored creme and then further flavor-blasted with Cinnadust.
How do you feel about this upcoming crispy, chewy, creamy confection? Would they be perfect for a Nutella graham s’more, or are they perhaps a bit too niche to get enough use?
Not in a “physical scarcity” sense, mind you. Trix Yogurt took a 5 year hiatus from shelves around 2016, so yes, for a while, that nostalgic itch was impossible to scratch (unless you were a lunchlady, because you could still order the stuff from General Mills’ foodservice catalogue). But even since Trix Yogurt made its triumphant return in the spring of 2021, I still haven’t bought any. I guess I just unconsciously consigned it to the museum of memory: a glimmering pastel relic of a treasured past whose shine I dare not spoil by revisiting it with an adult’s jaded taste buds. Much like Oreo Cakesters, which I also haven’t eaten since their re-continuation, I simply doubted I could go on living if my favorite childhood yogurt wasn’t as good as I remembered.
But with the launch of these new Franken Berry and Boo Berry Yogurts from Yoplait, I finally have an impossible-to-ignore reason to try these two-toned treats again. See, when Trix Yogurt returned last year, they came back in “Strawberry” and “Berry” flavors, making it pretty clear that “Screamin’ Strawberry” and “Boo Blueberry” are just the Trix Rabbit’s cultured progeny wearing Monster Cereal masks.
That may be a little lazy, but I’ll never blame General Mills for expanding the Monsters’ reach beyond the cereal aisle, whether that’s in the form of cookies, Fruit Roll-Ups, or otherwise. Long live the Count & Co.! Continue reading →
There are some things it feels like you just can’t do on supermarket shelves, even if there’s no explicit rule against it.
You can’t put a cute mascot shaped like a carton of milk on a box of bleach. Or at least I imagine you probably can’t.
You can’t say your plastic bottle is made from “100% Ocean-Bound Plastic” because that’s worded so confusingly and sounds like it’s made 100% from plastic that’s bound for the ocean, rather than just adding a word and saying “100% Previously Ocean-Bound Plastic.” But Windex does this anyway.
And you can’t market cinnamon bun pancake batter as a versatile creamy spread. It just feels criminal! Continue reading →
Ever since the likes of Nutella and Trader Joe’s Cookie Butter kicked off a brief “dessert spread” fad like a decade ago, I’ve yearned for those two spreads in particular to get their own breakfast cereals. And although there was a creamy hazelnut cereal released overseas, it seems my dream is no closer to actualization—especially now that General Mills is inversely turning a cereal into a spread, instead!
Launching this month, Cinnamon Toast Crunch Creamy Cinnamon Spread packs all the swirled cinnamon sugar goodness of those crazy squares into a slightly more viscous method of delivery. Much like CTC’s Cinnadust, I have no clue what I would use a whole jar of Creamy Cinnamon Spread for, but unlike the ‘dust, I would have no qualms about spooning this spread straight up (and quickly falling into a blissful cinna-tonic state).
Smoothies? Literal Cinnamon Toast Crunch toast? CTC&J sandwiches? Let me know in the comments what you would use this spread for.
Apologies for the in situ photos—wanted to taste them as close to received temperature as possible.
*Sighs*
*Chisels sedimentary crust from my eyes*
Alright, play the song.
Even though I’m still something-ing my way through my twenties, I’ve been making a lot of jokes lately about feeling old, especially the more I realize that today’s cereal game is far different than the one I grew up with. Whereas I had Chex Quest and Millsberry, today’s kids have color-changing cereal kicks and celebrities turned into cereal pieces that are also emojis. Cereal hasn’t gotten any more or less weird, mind you, just a different kind of weird.
And if there’s any cerebrally immersive church suitable for that newfangled high strangeness, it’s Crumbl Cookies.
As someone who’s not on TikTok (by deliberate design; I’d get nothing done), there are so many trends I just don’t know about. Ergo, the cult appeal of Crumbl Cookies has been totally lost on me this whole time. I just never knew it was a thing, let alone a thing with millions and millions of devoted fans who flock to Crumbl’s’s 300+ locations weekly to try the bakery’s new flavor rotations. In my head, the popular paradigm for buzzworthy desserts is still a serve-yourself froyo shoppe, which in reality is becoming an endangered species compared to Crumbl.
So there I am at my local Crumbl, wide-eyed, slack-jawed, and soul-awed, waiting in line behind a dozen people who are also waiting to try the brand’s four new cereal cookies—as another dozen employees scoop, roll, and bake the doughy discs in a pink-saturated open-concept kitchen. It’s all quite the spectacle—and reminds me of the bubblegum efficiency of Black Mirror’s Nosedive episode—even if I felt a little out of my element (I tend to have more of a salty than a sweet tooth, believe it or not, so I’m less apt to go out for treats and instead just have a bowl of cereal at home). I also admittedly received a voucher from Crumbl to review these cookies, so it was especially funny to see the cashier’s reaction to my coupon redemption, her seeming to think I was a hip TikTok influencer instead of a crusty millennial cereal blogger.
But that’s enough about the setting, let’s talk about the eating.
Ope, sorry, I thought this was Google for a second. You see, it’s been eight years since Pop-Tarts, for their 50th brand-iversary, brought retro flavor Milk Chocolate Graham back to shelves (it’s original release date is unclear, but way before I was born), and I still haven’t gotten over it. The little things were pretty unassuming and didn’t yield many rave reviews, but I adored them for their graham forwardness and the way they eschewed the fluffy filler of S’Mores Pop-Tarts to focus on that campfire treat’s real most defining components.
To this day, Milk Chocolate Graham is my favorite Pop-Tarts flavor ever, and chocolate Pop-Tarts in general are my favorite toaster pastry genre, so whenever a new Choco-Tart drops, I muster a few feeble prayers in hope that the new kid on the fudgy block will live up to the precedent set by the likes of Chocolate Fudge, Chocolate Chip Cookie Dough, and yes, Milk Chocolate Graham.
Boston Creme Donut Pop-Tarts are the latest such Tart in the Brotherhood of Sweet, Sweet Brown—the first new chocolate Pop-Tart flavor, in fact, since 2020’s phenomenal Chocolatey Churro. But are these BCD Pop-Tarts an answer to my prayers, or the cruel curling of a monkey paw’s middle finger? There’s only one way to find out, and it involves wiggling my own fingers whimsically with a “don’t mind if I do” muttered in my empty kitchen. Continue reading →
Why use one word when four gets the idea across more laboriously? Like, why call it “water” when “cold distilled cloud sauce” sounds so charmingly clunky? Why settle for “walking” when “dual-legged ambulatory self-propelled motion” is right there? And why simply call your dessert “cinnamon” flavored when “Cinnamon Toast Crunch Cinnadust” offers so much candy-colored cross-branded opportunity?
Just kidding: how could I be upset that Cinnamon Toast Crunch is creeping its cinnamon sugar-swirled tendrils all across the Baking Needs aisle?
And boy howdy is Betty Crocker going all out with the Toast Crunch touch. We’ve got Cinnadust Frosting of course, ideal for all-purpose icing and all-setting spooning directly into your Cinnamon Toast Maw. Then there are two cake mixes: Coffee Cake and Crunch Cake, so you can have a slice of Cinnamon Toast Crunch in the morning and after dinner. There’s Cinnadust Cookie Mix, when dunking cereal in milk just isn’t enough. Then there’s a Cinnamon Toast Crunch Complete Pancake Kit, which sounds like the ultimate mouthfeel gauntlet of crunchiness, stickiness, and fluffiness.
And if that wasn’t enough mouthwatering, molar-tingling sweetness for your day, Lucky Charms is joining the pancake mix too—this one, I believe, would pair beautifully with Mrs. Butterworth’s Fruity Pebbles Syrup (and by “beautifully” I mean “an abstract tie-dyed performance-art abomination”).
*pours Fruity Pebbles syrup directly into your mouth*
Yes, dear parishioners at this holy maple mass, you can now top your breakfast with Mrs. Butterworth’s own crimson lifeblood! Or perhaps it’s Fred Flintstone’s—the scripture isn’t clear on this matter. And this viscous red syrup sure ain’t clear either. All we can be sure about is that Mrs. Butterworth’s Fruity Pebbles-flavored syrup is now available at Walmart.
Personally, I can’t imagine loving the taste of liquefied Pebbles enough to finish an entire bottle of it, so I feel like you’d have to get creative with how you use this stuff. Pour it in your coffee, maybe? Or perhaps pour it all over your body and build the world’s stickiest slip-n-slide? I have no idea, but at least Cap’n Crunch’s Ocean Blue Syrup now has a competitor for the “most eerily food-colored cereal sauce in history” title belt.
"You take the blue bottle, the story ends. You wake up in your bed and Crunchatize whatever you want to Crunchatize. You take the red bottle, you stay in Pebbles-land, and I show you how deep the syrup hole goes." pic.twitter.com/RQLmSqcqwa
