Hey Kellog—you know what, never mind.

I was going to ask why we’ve never gotten an M&M’s cereal yet, given that M&M’s Cocoa Krispies Treats exist and would make for a logical in-bowl deconstruction. But then I remembered that I’ve already put M&M’s on cereal before, during an ill-fated attempt at cereal trail-mixology that resulted in a food dye-streaked sea of milky raisin anchors. It had a sort of radioactive beauty.

Now that I’ve spread that memory contagion, I can move on. Perhaps testing the borders of what this blog will continue “cereal news,” Mars is releasing Creepy Cocoa Crisp M&M’s, which have already been spotted at Target. This means that either the Halloween season has annexed half of summer, or we’re about to waste away the dog days with werewolves.

Of course, Crispy M&M’s have been around for a while (after not being around for a bit), but Krispies be darned, their branding isn’t as overtly….Cerealous (I’m allowed to say that) as Creepy Cocoa Crisp.

Now, the gentle M&M’s consumer—who feels like inspiring autumnal dread in even the sunniest day—can more viscerally picture themselves carving open an M&M lengthwise to make two edible mini-bowls of chibi cereal crumbs. But hey, that Seymour-pleasing borealis coming off the spoon? And that nugget of a cloak clasp that is apparently giving Red nefarious spectral privileges?

You know what, I’m on board. Let’s skip past Emperor Augustus’ month and autumn’s crimson entrance, landing fudge-filling-first into Halloween’s now-crisper winds. Heck, let’s do the M&M’s Cereal too.

Phew. If just thinking about these cereal-adjacent M&M’s gets me this imaginative, eating them might make me drool auroral energy. But luckily, most of America probably has until September until this cereal–creature confection hits shelves. Our thanks to Munchie Bunchie for sharing the first spotting, from notoriously pro-M&M retailer Target.