Tag Archives: millville

Review: Millville Cookies & Cream Cereal

Millville Cookies and Cream Cereal Review Box

Oreo O’rnithology: the academic study of Earth’s diverse and varied flocks of cookies & cream cereals.

This field of research has only recently exploded in popularity. After the first Oreo O extinction around the turn of the millennium, budding  scientists found themselves sandwiched somewhere between cereal paleontology and purgatory. Despite the ever-feeding buzz that demanded Oreo O’s’ reinstitution, it wasn’t until 2013’s false flag release of General Mills’ ghastly Hershey’s Cookies & Crème Cereal that interest in the subject—and the prophesied birth of a new C&C prodigy—began to bloom anew.

From there, creams and dreams came true quite rapidly. The world discovered South Korea’s worst kept and best tasted secret. Malt-O-Meal dropped a suspicious Oreo O’s taste alike. Then we finally got the real stuff back, albeit with a milked-down flavor that only soured with the tepid release of Golden and Mega Stuf variants. Now, mass investment in the category seems to be approaching critical mass. We’ve had a promising yet poorly executed cookies & cream cereal. One that hits your gut like a fossilized Hydrox cookie. And now, I’ve unearthed an unsuspecting store brand interpretation from Millville—in hopes that it will satisfy the authentic Oreo O’s cravings that only expensive Eastern hemisphere exports can currently satisfy.

Now, I’ve learned that Millville Cookies & Cream Cereal is by no means new—readers claim the stuff, along with its Golden variant, have been out for anywhere from 2 to 12 months. But as someone who makes few pilgrimages out to Aldi without good reason, I was hitherto ignorant, plodding along on the dark side of the moonpie while generic Oreo O’s bred like space bacteria somewhere in Aldi’s cardboard jungle of discount groceries.

But that ends today: I will make my penance with the cosmic Oreo O’verlords—and find out if there’s a new cookies & cream (dun)king in town. Continue reading

Review: Millville Peanut Butter and Jelly Puffs Cereal

Millville Peanut Butter & Jelly Puffs Cereal Review Box

You know who I blame for this? Harry Burnett Reese.

If ol’ H.B., or “Poppy Reese,” as Wikipedia likes to allege he was called, hadn’t been tinkering in his basement with homebrewed confections whilst moonlighting at the Hershey factory, he wouldn’t’ve seized the opportunity to make a revolutionary peanut butter cup.

Maybe he would’ve been more of a candy-making hobbyist later in life. Maybe his big idea would be the Reese’s Jelly-Wrapped Peanut Butter Cup. And maybe that idea fails in spectacular and gelatinous fashion. But somehow, maybe the idea prompts cereal makers to give that flavor combo a go in a more easily preserved viscosity.

In that particular timeline, we have no shortage of options when it comes to PB&J Cereals. There’s even PB&J milk, and PB&J vodka! It’s a happy world, presumably far happier than this one, wherein Millville has manufactured the first reputable (doesn’t count!) PB&J Cereal in four yearsbreaking a drought that started with the sort-of-but-really-nonexistence of PB & J Cereal in the ’80s.

It’s called Peanut Butter & Jelly Puffs. It’s certainly the most transparent about its devotion to the flavor, boasting a pair of chuckle-heads who look straight out of a strangely spliced Peanut Butter x Strawberry Laffy Taffy.

Which, incidentally, they have in the other world. Continue reading

News: Millville Peanut Butter & Jelly Puffs!

Millville Peanut Butter & Jelly Puffs Cereal Box

Now we’re talkin’!

Perhaps sensing my grating distaste for granulated, tasteless rings, an unexpected source is about to relieve my weathered sweet tooth from the kind of breakfast blandness slowly eroding it like a suckled candy cane.

It’s aptly titled “Peanut Butter & Jelly Puffs,” a no-nonsense, respectably minimalistic name that nevertheless belies the sheer insanity of the stuff’s chuckle-some mascots, who could totally wipe the floor with the Apple Jacks mascots in a tag-team cage match—just look at that strawberry’s Medusa hair, and the peanut’s gravity-defying buck-nut tooth!

This isn’t the first time Aldi store-brand Millville has stunned us with a novel concept. Last year, my brain was warped by the goodness of Snickerdoodle Kookies, a cereal that led me to uncover Millville as a puppet brand of Post. So while it’s not entirely surprising that Post, who has been reliably delivering creative cereals for over a year now, is the one to fulfill my unending hunger for PB&J cereals, it still calls into question why they’re trying something so experimental exclusively at Aldi.

Perhaps, if Snickerdoodle Kookies is any indication, if Peanut Butter & Jelly Puffs goes over well, it will be picked up by Malt-O-Meal for a wider release. This would suggest that Millville is a trial kitchen of sorts for Post’s wilder ideas, which then supply Malt-O-Meal with testable flavors to release on the Post label proper.

No matter the grand strategic alignment, I am excited. Strawberry jelly is my preferred filling over grape, and I personally loved JIF’s interpretation of PB&J cereal from way back. Plus, the only other cereal of its kind I’ve had since was an embarrassment to lunchboxes everywhere, so here’s hoping Peanut Butter & Jelly Puffs puts a sticky-sweet smile on my face again.

And even if it doesn’t, PB&J is still a gateway taste to a Fluffernutter Cereal.

Spooned & Spotted: Snickerdoodle Koo-Kies! Cereal

Bay-Valley-Snickerdoodle-Kookies-Cereal

Consider this a gentle warning: no matter how much you like digging into a bowl of cinnamon sweetness, don’t bother digging deep into its origins.

Because as I’ve learned, you risk getting tangled in the strings of a merry marionette show starring corporate puppet brands, shrouded timelines, and eye-dehydrating confusion.

It all started when the above photo of Limited Edition Snickerdoodle Koo-Kies, produced by Bay Valley Foods, was tweeted to me by reader Fabo. It instantly caught my curiosity, and not just because of the bizarrely lifeless and questionably adorned box art (why does the penguin need a speech bubble and quotation marks to Regurgitate His Vapid Claim?).

See, those with a larger-than-penguin-sized memory will doubtlessly wonder how, why, and how dare this cereal exists when Millville and Aldi have already been making big headlines and waistlines with their Snickerdoodle Kookies cereal. Surely this doppelgänger, with its unheimlich hyphenation, must be about as authentic as a mall Santa, right?

Not content with all these questions, and particularly dissatisfied that I likely won’t get to try these Koo…pause for emphasis…Kies myself (they were found in a Pennsylvania Giant Foods), I took my journalistic wagon to the information super highway. Because if I can’t taste Snickerdoodle Koo-Kies, you’d better believe I’m still going to understand its genetic genesis.

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