We already know that human sports exist within the cereal world: Wheaties is practically an in-universe ESPN, Tony the Tiger coaches little league, and Cap’n Crunch has played in so many games that a human man of his age would have retired with soggy joints years ago.
But this past year or so of cereal–restaurant tie-ins suggests that our beloved cereal mascots, many of whom are older than us, have turned to a new form of friendly competition—one that avoids lost teeth and crunched bones. The bowling of the cereal world, this is a sport ironically played in a cup:
Milkshake Mixology!
Yes, Buffalo Wild Wings & Cap’n Crunch’s Crunch Berries Blender is, by my count, the ninth major cereal milkshake to debut in recent memory. And while the Cap’n may be wearing palate guards now, my slightly lactose-intolerant stomach has tried them all.
But will B-Dubs and C-Crunch’s drinkable dessert be an ace serve against Burger King’s incredible shake trio? Or will it post up next to Steak ‘n’ Shake’s milquetoast quintology of bench-warming waterboys?
There’s only one way to find out, and it involves going somewhere I never go without the supervision of an overbearingly athletic family member who will doubtlessly inquire deeply about my collective one year of Kindergarten soccer experience.
(I almost got kicked off the team for trying to tickle other kids too much. True story.)
