Somewhere out there, in whatever crunchy, cosmic Valhalla awaits discontinued cereals, Cap’n Crunch’s Choco Donuts weeps.
See, Kellogg’s is debuting a new Donut Shop Chocolate Donut Cereal, and it reminds me of the Cap’n’s long-discontinued and much-beloved chocolate pastry cereal from the early 2000s (its full name: Oops! Choco Donuts, as if that was anything but the happiest accident).
Sure, Kellogg’s version, which has a gorgeously Pepto-Bismol pink, family-sized box, may lack the Cap’n’s sprinkles, and sure, the Cap’n still has Sprinkled Donut Crunch to rival or mix with this, but it still does feel like a low blow to the Cap’n’s dearly departed doughnuts (that’s the correct way to spell it, ugh), whom I’m sure he misses like a edible, frosted children that went to study abroad in Rome and never came back.
At least, I like to tell myself that there’s still a box of Choco Donuts hidden somewhere beneath the Colosseum.
No word yet on when Kellogg’s Chocolate Donut Cereal will hit shelves—or whether it’ll just taste like Cocoa Puffs or cream-less Oreo O’s—but I like to remain hyper-optimistic: if “Chocolate Donut” is just one variety of a wider “Donut Shop” brand, maybe we’ll finally get the world’s first Sour Cream Donut Cereal.
Too ridiculous? Fine, I’ll settle for Boston Cream.