Tag Archives: kellogg’s

News: Kellogg’s & Little Debbie Oatmeal Creme Pies Cereal + Rumored Cosmic Brownies Cereal!

Rumored Oatmeal Creme Pies Cereal and Cosmic Brownies Cereal Little Debbie

(Image via Stevil Librium Entertainment)

UPDATE: Shortly after posting this, Oatmeal Creme Pies Cereal has been CONFIRMED for a December release by Kellogg’s! No word on Cosmic Brownies yet.

UPDATE 2: Kellogg’s has told me that Cosmic Brownies Cereal “is not launching at this time.” Whether this means it’s been scrapped entirely remains unclear.

Get out of my brain, Big Cereal! Good ideas don’t come ’round too often in this noggin of mine, so I can’t have you siphoning ’em off like a milk-blooded facehugger.

Okay fine, it doesn’t take a particularly ingenious synapse-firing to realize a Little Debbie Oatmeal Creme Pie Cereal would be a great idea, but given the number of times I’ve referenced the iconic snack cake on this breakfast-centric blog, I at least deserve fringe kudos for keeping the things prominent in our toothsome zeitgeist.

That said, this rumor is an interesting one—it starts with a YouTube video detailing not only a leaked Oatmeal Creme Pies Cereal, but a Cosmic Brownies Cereal, too.

Now, there’s plenty to be skeptical about here. For one, finding evidence of any ongoing relationship between Little Debbie and Kellogg’s is difficult, beyond product recalls from a decade ago claiming Kellogg’s manufactured some snack cracker products for Little Debbie’s parent company McKee Foods. But if Post could cozy up with Hostess, it wouldn’t surprise me to see competitor Kellogg’s seize the chance to partner with the next largest snack cake company. At the same time, with no box art (or rainbow sprinkles!) for Cosmic Brownies Cereal, one could reasonably argue that the cereal pictured is just the similar-looking Cocoa Puffs Brownie Crunch.

But luckily, just this morning I got an inside scoop from a retail worker who saw the UPC for a Little Debbie Oatmeal Creme Pies Cereal in their store’s product order catalogue. They were quick to note, though, that said catalogue also included listings for long-gone releases like Frute Brute and Yummy Mummy, so while all signs point to an imminent release of these two Little Debbie cereals, I can’t confirm them with 100% certainty just yet.

Regardless, my hype is has reached the height of three-to-four dozen double-decker Oatmeal Creme Pies, so I’m going to be reciting silent prayers to goad these leaks into a realized retail birth—especially if the OCP Cereal debuts with a vengeful amount of oat flour. What do you think? Legit or no? Feel free to sound off in the comments below.

Posted by dan g.. Categories: News. Tags: chocolate, kellogg's, oatmeal, rumor mill. 4 Comments

Aug. ’20

Review: Cookies & Creme Krispies

This is going to be a tough review to write. Not because Cookies & Creme Krispies are so rich with nuance that their abstract appeal defies conventional language. More like the opposite: this cereal is such a big yawn that my writerly brain is distracted, grappling with daydreams of better cereals. Or any cereal, for that matter.

It’s no secret that I’m biased against Krispies, Pebbles, and any other cereal that lacks a certain stomach-smacking density. But for the sake of this review, I will say that Cocoa Krispies & Pebbles are growing on me as indulgent late-night bowls of sopping milked chocolate. Continue reading →

Posted by dan g.. Categories: Reviews. Tags: cookies & creme, kellogg's, krispies. 4 Comments

Aug. ’20

Review: Minecraft Creeper Crunch Cereal

If you came to this page in hopes of finding the Minecraft Creeper Crunch Cereal review with the fewest cheeky nods to the game, you’re in luck! Minecraft Creeper Crunch Cereal (surprisingly) deserves more respect than that. So I won’t be telling you how its “goodness creeps up on you,” how you “really should fill up a bucket of it,” nor how much I’d love to “swim in a swampy biome of it.”

Nope, just straight facts from here on out, promise: Minecraft Creeper Crunch is the latest in a long line of Kellogg’s licensed cereals following a similar squares-‘n’-marbits formula. From Frozen Cereal to Finding Dory Cereal, this is as inoffensive and forgettable as licensed cereals get, which may not sound great, but the bar for movie tie-in releases is set lower than bed—I can’t. Don’t make me say it.

Bedroc—

No. Enough is enough. The point is that, since Kellogg’s cereals of this breed actually use oat flour in their little squared circles, they’re just barely within spitting distance of Lucky Charms in terms of how good an oats with marshmallows cereal can be. All they were missing was an it factor. A flavor nebula unexplored by man or leprechaun. And yes, Cinnamon Vanilla Lucky Charms happened, but the cheap vanilla only cut the cinnamon’s potency. No, Minecraft Creeper Crunch is a pure cinnamon and marshmallows cereal, baby.

Now before you go correcting me on the uniqueness of a cinnamon-marshmallow cereal, I’ll clarify: corn-based Marshmallow Apple Jacks cannot hang, But you are right, in that there is an old cereal worth comparing with Minecraft Cereal.

Can you guess it?

Continue reading →

Posted by dan g.. Categories: Reviews. Tags: cinnamon, kellogg's, marshmallows. 3 Comments

Aug. ’20

Quick Review: Tropical Froot Loops (2020)

There are many harsh truths in this world: nothing is fair, some people genetically can’t enjoy cilantro, and they’re just going to keep putting tags on shirts even though a flappy piece of rough fabric slapping your tender neck seems like an antithetical idea when considering the purpose of clothing.

Oh, and one more: there can only be one Froot Loops. The rest must be considered “Worse Loops.”

I’ve reviewed Tropical Froot Loops once already, so I will keep this quick. As my Empty Bowl cohost Justin accurately states, these deserve the title of “Froot Loops,” while the O.G. stuff can crawl back under whatever lab-synthesized schnozzberry bush they came from. But did the full cornucopia of goodness found in the once Mexico-exclusive Tropical Froot Loops survive their flight north for the summer?

Well I seem to think so. Justin disagreed in our latest episode, but if my discerning taste buds weren’t able to detect a difference in Kellogg’s localized Loops, I doubt most people will have a problem. Mostly because, if you never tried (i.e. spent $20–$30 to import) Mexican Tropical Froot Loops when they came out, you’ll be too enchanted by this island time experience to get granularly critical. Continue reading →

Posted by dan g.. Categories: Reviews. Tags: froot loops, kellogg's. 6 Comments

Aug. ’20

News: Chocolate Eggo Cereal

How does the poem go?

Do not weep for Waffle Crisp, for it is not gone.
It is the wind that shakes the mighty Maple.
It is the gentle butter that melts upon your face.
It is the crisped batter bubble that griddles through the dark amber.
It is the sticky remnants of a syrup’d stream.

Something like that. The point is that while I, like most, may never stop mourning the U.S. discontinuation of Waffle Crisp, the mantle of maple cereals now lies on strong shoulders. After Eggo Cereal was discontinued itself back in 2012 and only just revived last year in Homestyle Maple and Blueberry flavors, it seems the stuff was successful enough to warrant another iteration.

Granted, I’d think Chocolate Chip would make more sense, but I can’t stay mad at the idea of a chocolate maple cereal. First teased by Cereal Snob a few days ago and since confirmed by Kellogg’s, a Chocolate Eggo Cereal is indeed coming soon.

Though perhaps I shouldn’t get too excited, as the naming and description for this product cleverly dances around the word “maple,” leaving it unclear whether this might be just another chocolate cereal.

“Kellogg’s Eggo Chocolate Waffle Cereal has the delicious taste and mouthwatering aroma of Eggo, all packed into an indulgent mini chocolate waffle piece. Each piece is dusted with chocolatey goodness that saturates the milk all the way to the last bite, leaving a bowl of delectable chocolatey cereal milk. The new cereal will be available at retailers nationwide in December.”

Well there you have it: all we know is that we know nothing for sure. Oh well, December is a ways away (about three weeks of quarantine, it will feel like). For now, I’m just glad Eggo is helping those of us who won’t…ahem…let go of Waffle Crisp’s memory.

Posted by dan g.. Categories: News. Tags: chocolate, kellogg's, maple. 1 Comment

Jul. ’20

Review: South Korean Green Onion Chex Cereal

DON’T READ THIS.

Remember all those chain letters from the internet’s gullible youth that would start in largely the same way, threatening that if you don’t, say, send this cereal review to 10 other people, Chaka the ogreish Chex piece will sneak into your room at 3a.m. tonight and belch directly into your mouth?

That’s exactly how cursed Kellogg’s of South Korea’s Green Onion Chex Cereal feels. If you aren’t familiar with why this cereal exists, trust me: there’s no way its taste could be more interesting than its origin story, so I suggest you read my first post on the topic before continuing. But even though it’s a great tale, I’m no longer convinced it’s more than a government coverup. Kellogg’s SK may claim that their 2004 mock election between double-chocolate Cheky and green onion Chaka—the latter of whom won the popular vote in a landslide thanks to online agitators—was rigged so kids could enjoy the chocolatey cereal they’d already planned, I think the truth could be more sinister. Perhaps, after Chaka won and Kellogg’s decided to craft a Green Onion Chex, the end result was a substance so foreboding and oppressive that they had to seal it away like an unspeakable eldritch horror.

And now, after 16 years, they aren’t charitably making up for an earlier snub. No, they’re doing damage control: the dormant Chaka’s slumber has been disturbed by 2020’s various…2020isms…and now much like Rita Repulsa, he’s finally free to conquer Earth with his many layers of cross-hatched crunchy creepiness.

Is that to say Green Onion Chex tastes bad? Well, the answer isn’t cut and dry. More like, “cut and watch your eyes water right into the bowl.” Continue reading →

Posted by dan g.. Categories: Reviews. Tags: chex, international, kellogg's. 3 Comments

Jul. ’20

Spooned & Spotted: Froot Loops Ice Pops

https://www.instagram.com/p/CCzQXlRlO4c/

Forget that meme about everything being cake—real experts of goofy geology know that using a hot spork to go one layer deeper reveals that everything, from your memoirs to your boudoir, is really made of Froot Loop.

Your doughnuts? Froot Loops.
Your ice cream? That’s Froot Loops.
Those heirloom Peeps Pops you hold so dear? Live, laugh, Loop.

As Kellogg’s has apparently perfected the alchemy required to infuse Froot Loopian essence into any state of matter, the unexpected debut of Froot Loops Ice Pops felt less like a surprise and more like an, “I guess.” Instagram food-finder i_need_a_snack_ spotted these technicolored treats at Dollar General, and in true Froot Loops form, the Pops come in a whole rainbow of identical flavors. A little disappointing, especially now that we know what a leveled-up Froot Loops can do when it expands its fruitful loom, but maybe we can hope for a Froot Loops Ice Pop DLC update in the near future.

But hey, I guess if these don’t work out in popsicle’d form, I could always let them melt into a HydroFlask.

Posted by dan g.. Categories: Specials. Tags: froot loops, kellogg's, non cereal. Leave a comment

Jul. ’20

News: Minecraft Creeper Crunch Cereal

Forgive my lateness again—I first tweeted about Minecraft Cereal the moment I learned of it, but forgot to make a proper blog post for all my no-doubt countless Minecraft-loving blog readers. And my masochistic readers, too.

See, Kellogg’s upcoming Creeper Crunch cereal is in fact just a cinnamon-dusted version of the same base cereal we’ve seen countless times already in licensed products—even as recently as earlier this summer. Multigrain squares—which are, granted, better than corn puffs—and a splash of marbits—which in this case are, granted, uniquely cubic—makes for a cereal that’s acceptably adequate, but probably not worth investing in a Family Sized box unless you have 3 young Minecraft super fans creeping around your house (named Steve, Stephan, and Nick, who we call Stevie).

Expect Minecraft Creeper Crunch to hit stores soon, but don’t expect me to hit the ground holding my W key. While I have casually played and enjoyed Minecraft, the box’s boasted appeal of a free character outfit isn’t enough to pique the interest of the ivory pickaxes I call teeth. Call me when they add Fred Chexter armor.

Posted by dan g.. Categories: News. Tags: cinnamon, kellogg's, news. 4 Comments