Hey there kids, Kellogg’s here: we heard you like cereal! We even heard you like multiple cereals! Well sure, you could buy more than one cereal, but what if you bought one cereal that was two cereals? What’s that? You want an exciting two-in-one cereal that represents an iconic flavor combo like PB&J or Banana Split? Oh ho ho, well you’re in luck: we’ve got a family-sized box of every kid’s favorite dessert: corny fruit!
Look, I’m trying to be optimistic here, but Kellogg’s newest release is making that difficult. In what’s being billed as a “first of its kind cereal mashup”—very debatable when you look at Lucky Charms Frosted Flakes or even Kellogg’s own All Together Cereal—Kellogg’s Mashups is putting Frosted Flakes and Froot Loops in the same box.
Lately I’ve been critical of Kellogg’s for making so many bland sugar ring cereals disguised as ‘vanilla‘ or ‘birthday cake,’ and this inaugural Mashup isn’t really a good sign of waxing creativity. While I can see future imaginative potential for Mashups like Apple Jacks + Krave or Eggo Cereal + Honey Smacks, simply compounding the sweetness of Froot Loops while diluting the actual Frootiness of it has my stomach grumbling more so than rumbling. I would’ve much preferred to see Chocolate Frosted Flakes brought into play, or even Corn Pops feel like more exciting Froot Loop complements. Instead, we’ve got a box that looks more like a clumsy call for political unity than a mouthwatering breakfast concept.
But who knows: maybe some sort of magical chemistry will happen when Loops and Flakes are steeped in each other’s vacuum-sealed company for a while. If only there was a way to test this cereal combo for ourselves before these Mashups hit stores next months. Guess we’ll just have to wait and see, right?
