I’ve got a fresh theory for you. Pull up a chair, imagine me seated backwards in one, and tell me what you think of this:
See, I’ve been thinking. With 9(!) years of cereal journalism quite literally under my belt, what am I even looking for from the cereal industry any more? While I still love cereal, it’s hard to deny that I’ve lost a lot of hope that Big Cereal will ever do the right thing and release thoughtful, heartily formulated new products that will put a smile on my face and intestines alike—y’know, like they used to, back in the day.
Lately it seems like General Mills, Kellogg’s, and their ilk (though Post is the closest to upholding quality standards [hint hint about this review’s conclusion]) have been in a race to the bottom, rehashing existing cereals or covertly cheapening their recipes to save a little money at the expense of edibility and consequent enjoyability.
So, naturally, I should be praying for bombastic breakfast innovation, right? That’s what I thought for a while. Why, then, has every recent attempt at taking cereal to brave new frontiers kind of, well, flopped like a fish in a tank of New Coke?
It’s pretty simple: from cereals that do in-mouth climate control to flavors that could generously be described as “unique,” these innovations aren’t anything anyone is actually asking for! (Now that’s what I call dissonance amongst assonance.)
What do I want, then? Well if bland reskins and vulgar palate fumigants are on opposite ends of the objectionable cereal continuum, perhaps the apex of golden, agreeable achievement lies somewhere in the middle—and there is perhaps no better cereal to support that hypothesis than new Salted Caramel Honey Bunches of Oats.
(Well, maybe there’s one better cereal. But we’ll get to that!)
Thought Chicken & Waffles Cereal was going to get lonely in your pantry, ostracized by the other, “normal” cereals? Well fear no more: Post & the temporarily name-tweaked Honey Brunches of Oats are raising another barnyard cereal for National Cereal Day, so both sweet-meat munchies can find solidarity together as they slowly expire on your shelves.
Well, maybe. While I’ve voiced my hesitations about faux-flesh-flavored cereals, I have to admit the possibility that they may actually be good. After all, Maple Bacon is a bit more tame—especially given its pastried precedent—and given Post’s recent doughnutted decadence, I’m certainly willing to give this one a hearty (but hopefully not hot-doggy) try.
These Honey Brunches of Oats cereals will be hitting Walmart on or around 3/7/19. Though there’s still no word on whether the brand plans to complete their essential meat trilogy with Sweet & Spicy Hunan Beef Bites.
*Frantically checks calendar*
Oh no, this is all wrong: April 1st is still months (of snow and slush) away. I’m afraid we must accept an uncomfortable truth—food science’s rate of cereal experimentation has mutated far faster and more disturbingly than any human could possibly orchestrate.
Breakfast must be growing self aware. And it wants a taste of intelligent life.
First we saw cereal take on the shape and emotional imbalance of young humans. Soon it will use malleable marshmallow to mimic our planet’s cutest animals. But with this latest news? It’s trying to transmute itself into flesh.
Just a week ago, I got a cryptic tip in the comments section about a possible pseudo-Waffle Crisp revival. It wasn’t hard to picture what flavor was being hinted at, but I ultimately had no visual reference to go off of.
That is, until today, when Instagram users Dan J. and Canadian Candy Hunters shared this very real, very mouthwatering pore-watering box of Post & Honey Bunches of Oats’ Chicken & Waffles Cereal in Toronto. But while it may make sense that this sticky-skinned Southern comfort flavor has flown to land of maple syrup, U.S. thrill and grill-seekers need not fret: this Canadian-made cereal is hitting America.
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