(Update: there will also be a third Larabar Cereal variety: Cashew Cookie!)
Six months after the first bar-turned-cereal reared its overpriced head, Larabar is giving chase. It’s unclear whether KIND inspired Larabar parent company General Mills to deconstruct their energy bars too—try as I might, I couldn’t figure out who makes KIND Cereal. KIND is owned by Mars, a name that certainly isn’t a breakfast aisle regular, as they repeatedly refuse to drop an M&M’s cereal. But I digress; I like Larabars a lot more than KIND bars, so I’m genuinely wishing them well with the ambitious Peanut Butter Chocolate Chip above.
I’ll be honest with y’all: I think this cereal is going to taste amazing.I anticipate a total slapper, if not a Cereal of the Year contender. Why am I so confident? Just look at it! Chocolate chips, peanuts, oats and flakes—how can it go wrong? I’ll lament that there probably won’t be any doughy notes like in a real Larabar, but this is giving me serious Love Crunch vibes. And that’s saying something.
But wait, there’s more! Continue reading