Tag Archives: general mills

News: Larabar Cereals

Peanut Butter Chocolate Chip Larabar Cereal

(Update: there will also be a third Larabar Cereal variety: Cashew Cookie!)

Six months after the first bar-turned-cereal reared its overpriced head, Larabar is giving chase. It’s unclear whether KIND inspired Larabar parent company General Mills to deconstruct their energy bars too—try as I might, I couldn’t figure out who makes KIND Cereal. KIND is owned by Mars, a name that certainly isn’t a breakfast aisle regular, as they repeatedly refuse to drop an M&M’s cereal. But I digress; I like Larabars a lot more than KIND bars, so I’m genuinely wishing them well with the ambitious Peanut Butter Chocolate Chip above.

I’ll be honest with y’all: I think this cereal is going to taste amazing.I anticipate a total slapper, if not a Cereal of the Year contender. Why am I so confident? Just look at it! Chocolate chips, peanuts, oats and flakes—how can it go wrong? I’ll lament that there probably won’t be any doughy notes like in a real Larabar, but this is giving me serious Love Crunch vibes. And that’s saying something.

But wait, there’s more! Continue reading

News: Monster Mash Cereal (Frute Brute & Yummy Mummy Return for 2021?)

2021 Monster Mash Cereal Frute Brute Yummy Mummy

Alright nobody panic!!

I say, as I shotgun a half-gal of 2% and punch Boo Berry-shaped holes in my drywall. But really: Monster Mash Cereal could prove to be the biggest cereal headline since General Mills first revived Frute Brute and Yummy Mummy for one year in 2013.

To quickly summarize the wholly grainy image above’s significance, General Mills’ seasonal Monster Cereals, which appear each Halloween season, are nostalgic cultural touchstones for cereal lovers the world over. While Count Chocula, Franken Berry, and Boo Berry are regular spooky shelf fixtures, cherry-flavored Frute Brute and orange-flavored Yummy Mummy were discontinued in the ’80s and ’90s respectively, having only returned once in 2013—though recent Monster box art loves to make nods to them.

Brute and Mummy or not, the expectation is usually that General Mills will do something different for the Monster Cereals each year, whether that’s mixing up the marshmallow shapes or bringing in guest artists to do the boxes. Sadly, in recent years a malignant malaise has surrounded the cereals, which keep recycling the same box art and continuing to use controversial corn ingredients instead of the oat flour that made 20th century Monster Cereals so memorable.

However, for once, we’re entering a new year with a monstrous helping of hope. Thanks to Michigan Ghostbusters, who first shared the below image, we now know that some sort of 5-in-1 “Monster Mash” cereal is planned for next autumn. This isn’t 100% surprising—I sort of predicted that 2021 could mean something special, since it’s the 50th anniversary of Count Chocula and Franken Berry’s 1971 debut.

Continue reading

Review: Cinnamon Toast Crunch Cinnadust

Cinnamon Toast Crunch Cinnadust

How much Cinnadust is a single Cinnamon Toast Crunch square worth? What is the measure of a “Cinnamoji’s” life? How many of them do I hold in this cylinder of absurd magnitude? Is it really true? That all we are is Cinnadust in the wind?

Cinnamon Toast Crunch is making me think way too hard for something so redundantly simple. By almost any practical measure, Cinnadust has no reason to exist. Despite its considerable girth, at $5.48 this currently Sam’s Club exclusive Cinnadust is way more expensive than grabbing a small spice jar and a 10lb bag of Domino granulated—which, given the sweetness of Cinnamon Toast Crunch, is pretty much the right ratio.

But maybe it tastes better than just cinnamon sugar, right? Maybe Cinnadust is hiding some real magic in its “other natural flavors.” Maybe this mausoleum-sized flavor shaker was worth the brave squares it sacrificed.

…maybe. Continue reading

News: Chocolate Strawberry Cheerios

Chocolate Strawberry Cheerios Box

General Mills’ upcoming Chocolate Strawberry Cheerios, releasing next month, has big, choco-nutty-buttery shoes to fill.

By the stylization of the box and typography, Chocolate Strawberry is ostensibly the next in line to the throne of Chocolate Peanut Butter Cheerios. Since Choco-PB Cheerios is one of my favorite ever Cheerio varieties—it’s like a Reese’s Puffs HD remaster—I have high expectations for Choco-Strawb. Will it be potently powdered? Will the strawberry hoops taste just like Strawberry Cheerios, or will they up the puréed ante? And if they succeed, will General Mills complete the holy trilogy by dropping Peanut Butter & Strawberry Jelly Cheerios?

Fondue or Fon-dud, I’m looking forward to trying Chocolate Strawberry Cheerios later this year.

News: Multi-Grain Strawberry Cheerios + Canadian Frosted Vanilla Cheerios

Let us all send prayers and psychic Gatorade to Cereal Life, who, as the online cereal correspondent with the closest connection to General Mills insiders, must be exhausted lately. For whatever reason, while Kellogg’s, Post, and Quaker have merely trickled out new cereal news, General Mills tips are spilling out in torrents. The most likely explanation for this is that, since January is the biggest time of the year for new cereal, and since most of Cereal Life’s finds are still in the sales sample stage, he’s simply getting a sneak peek at a huge wave of news to come in a couple months.

Among these bountiful chronicles of cereals foretold are two new types of Cheerios. First, the above Multigrain Cheerios with Strawberry Pieces. As Cereal Life mentions in the caption, a Cheerios variety with strawberries (rather than flavored with) hasn’t been seen since the Berry Burst line in the early 2000s—which, on an interesting tangent, contained the scarcely documented Cherry Vanilla Cheerios, first documented as a Cereal Myth in The Empty Bowl’s first-ever episode.

Granted, 2003’s version of this formula didn’t use Multigrain Cheerios, so at least this (presumed) 2021 version can be considered less of a bland reboot and more of a remaster. Continue reading

News: Sesame Street 123 Berry Cereal

 

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No, no: this is all wrong! How can a Sesame Street cereal with a name like “123 Berry” be fronted by any Muppet other than Count von Count? What did you do with him, General Mills? Did you sign a vampiric exclusivity deal with Count Chocula, pushing the purple felted numerologist out of the picture with the mythological punishment of counting to infinity?

Or, since this 123 Berry cereal box is just a sales sample and not final, is the Count still in hair & makeup?

Whatever the reason, von Count’s absence isn’t the only troubling thing about Sesame Street 123 Berry cereal, first shared by consistent General Mills leaker Cereal Life. Namely, the very fact that this is another berry-flavored cereal out of the endless fruit pi of similar licensed releases doesn’t leave me with much hope that the taste will be exciting. Granted, it is billed as a wholegrain, rather than a corn cereal, but since previous Sesame Street cereals ended up as forgotten relics of Alpha-Bits past, 123 Berry will have to do a lot to escape the sins of its ancestors.

So good luck, Elmo & Co.: the world’s fledgling mathematicians are counting on you.

 

Review: Elf Cereal

Maple Buddy the Elf Cereal Review Box

Ahh, okay. The extended Elven cereal mythos is starting to make sense.

So seventeen years after the events depicted in the 2003 Will Ferrell holiday family comedy Elf, an unfleshed-out character tribe known as the South Pole Elves resurfaced in reality, when known Chaotic Neutral trickster archetype “Elf on the Shelf” escaped from an Antarctic prison, as described in my recent post on the Shelved Elf’s upcoming second cereal.

We can then assume that, since Buddy the Elf & the North Pole’s noble proletariat are the Nice List antithesis of Elf on the Shelf’s menacing malice, General Mills’ new Elf Cereal must be on a divine Clausian crusade to restore wholesome holiday energy to the breakfast table. I mean, why else would an Elf Cereal take nearly two decades to happen? And no, we don’t count the false prophet.

Personally, though I think Elf is a well-written Christmas movie, I’ve seen it enough times that my fanaticism for its fa-la-la follies tapered off after the first decade or so of annual airings. Nevertheless, I’ll be reviewing Elf Cereal, all maple-puffed and pine-mallowed, with the unbiased palate of a…

Line?

Yeah, from Elf, or at least Buddy’s Musical Christmas.

Uh.

The unbiased palate of a narwhal. Let’s move on. Continue reading

Review: General Mills Ultimate Taste Comeback (Cookie Crisp & Cocoa Puffs)

General Mills Ultimate Taste Comeback Review Cocoa Puffs Cookie Crisp Boxes

Chocolatey & Fruity: the Adam & Eve of cereal flavors. Or to be more secular, the Dialga & Palkia. As two admittedly broad classifiers. Chocolatey & Fruity nevertheless encapsulate the vast majority of non-Honey Nut cereals—we’ll call that one Giratina.

But while “Fruity” is a very malleable term, representing every cornucopious blend from Trix to Froot Loops, “Chocolaty” deals primarily in shades of subtlety. Sure, texture aside, you could probably tell the tastes of Cocoa Puffs & Pebbles apart, yet daring revolutions in chocolate cereal technology are rare. Usually things just get fudgier, or tweaked with a supplementary flavor enhancement. I want to know what it tastes like when a cereal brand focuses on refining chocolate and chocolatey flavor alone, which is why General Mills’ Ultimate Taste Comeback—particularly the cocoa’d duo of the four—have high expectations to live up to.

Well that, and we’ve already been slightly disappointed by Retro Recipe Golden Grahams, as well as unimpressed that Ultimate Taste Comeback Trix didn’t actually change anything (further evidenced by the fact that when General Mills sent me all four cereals to sample, they included old Trix box art rather than the fresh, big rabbit-headed version seen in Ultimate Taste Comeback graphics).

Enough exposition! Let’s expose these Puffs and Cookies for what they really are… Continue reading