The only thing more legendary than Pokémon video games has gotta be Pokémon foodstuffs. As a collection-based ’90s series that turns kids crazed, it’s no surprise that the popping technicolor likes of Pokémon Pop-Tarts and Eggo Waffles were manufactured in droves—and it’s even less surprising that these nifty little snacks had huge nostalgic impacts. In fact, my own personal obscure favorites when growing up were the Pokémon lollipops my mom would buy me at the pharmacy, each of which came with a sticker.

Also among these licensed gems was the unforgettable Pokémon Cereal. With a solid Lucky Charms imitation as its base, Bowl Pal toys inside and the kind of glimmering box embossment that blows holographic Charizard out of the magma, Pokémon Cereal is a sentimental favorite of countless ’90s kids. And lest we forget the adorable pastel marshmallows—artist Tomodachi makes pins of them and I’ll take every opportunity to promote them.

In short, Pokémon Cereal (and by extension the newly marshmallowed Pokémon: The Movie 2000 Cereal) is a hard act to reboot, since the Pokémania of its Y2K heyday will never be matched. That’s probably why it’s taken two decades and a different brand licensee to get another cereal based on Pokémon. This one’s called Berry Bolt Pokémon Cereal, and while I think the box art is seriously lacking in both embossment and Poké-species diversity, I’m here to, without bias, choo-chew-choose you, Pikachu, to do battle in my bowl. Let’s go! Continue reading →