And the hits keep coming! From Lucky Charms Clusters to a whole cluster of new Pop-Tarts, it’s been a big week for breakfast news—almost entirely because Midwest grocer Meijer put up early website listings for them. While I’m not sure how the big cereal execs feel about these leaks, I’m certainly not complaining: saves me from having to get seedy back-alley snack news from the same guy who told me Doritos would be releasing pentagram-shaped Diablitos.
The latest new cereal find is Apple Cinnamon Chex. I won’t say this is the most exciting news—between Apple Jacks and Cheerios, the apples & cinnamon game is pretty well covered—but since Honey Bunches of Oats discontinued their superb A&C edition to replace it with the also-solid Apple Caramel Crunch, I suppose there’s room in the cereal aisle for Chex to make a go at it, too.
My main gripe is that General Mills chose a Rice Chex base for this. It worked alright in Blueberry Chex, but rice is just such a light and flavorless base that it was a real pleasant surprise to try deeply toasted Peanut Butter (Corn) Chex. It may sound odd for me to endorse corn-based cereals, since I tend to denounce them in every other article, but until the day GM drops an Oat Chex, I’ll keep rallying for the richer of two base grains.
Either way, Apple Cinnamon Chex should be releasing within the next couple months.
