(Image via General Mills)

(UPDATE 9/15: My review of Cheerios Plus is live! Click here to read it!)

In a recent new product announcement from Cookie Crisp kingpins General Mills, one of the many showcased munchies was Cheerios Plus. Somehow, this idea managed to beat out our own concept for new Cheerios, “Cheerios Minus,” which would just be an empty box that grimly symbolizes the futile nature of our nihilistic reality.

Though it’s, sadly, a Canada exclusive, Cheerios Plus appears to be similar to America’s Cheerios Protein, pitching health-consciousness via buzzwords (but, of course, not as many buzzwords as Honey Nut Cheerios. Okay, even I wasn’t proud of that one).

However, it differs from Cheerios Protein in that it comes in a lean, plastic bag. I guess cardboard boxes just don’t flatter the natural curves of oat based cereals.

Cheerios Plus comes in Cinnamon Coconut and Honey Almond flavors, but since it’s only available to our northern neighbors, perhaps we can one day hope for a Canadian Bacon flavor.

If you’re from Canada, have you tried these? What’s the verdict?

If you’re from America, would you love to see this cereal cross the border? Why or why not?

We crave your feedback more than double chocolate Krave, so let us know in the comments below!