It’s a shame General Mills wasn’t able to work some form of that musical pun into the promotion of their new, Canada-exclusive line of Cheerios Plus cereals. But I guess I can’t blame them: General Mills U.S. hasn’t used “The Sprinkle-Spangled Banner” yet, either.
As I wrote previously, Cheerios Plus appears to be a Canadian take on the U.S.’s recent Cheerios Protein cereals. Like Cheerios Protein, Cheerios Plus boasts the addition of new, healthier ingredients.
But there are a few differences here between Plus and Protein, both on a surface and flavor level. Cheerios Plus ditches the bulky cardboard box of its U.S. brother in favor of a sleek, modern black bag. I’m not sure how I feel about this choice; on one hand, it reduces waste. But on the other, it leaves my Cheerios in such a fragile state that the noise of a passing lawnmower could pulverize them into dust like an opera singer shattering a wine glass.
But hey, if they’re from a country that already bags its milk, I guess bagged cereal is a logical next step. What’s next: bagged scrambled eggs? Continue reading