We’re a few days deep into December now, and even though I have yet to be buried a few feet deep in snow, the holiday spirit is already coursing through my veins like some sort of magical energizing fifth humor that the Greeks never noticed. Or maybe I’m just feeling a rush from all the sugar in this Sugar Cookie Toast Crunch.
Returning in a new, vibrant red packaging for 2015 (SCTC debuted last winter), Sugar Cookie Toast Crunch combines 4 of the greatest words of all time into one great cereal name. I mean, seriously: sugar, cookie, toast, and crunch. Each of these words on its own represents something fantastic and delightful, and now they’re all partying together in the form of white powdered flakes.
The only way General Mills could’ve made the name more badass is if they somehow worked in the word “Tyrannosaurus.”