Tag Archives: general mills

11

Aug. ’22

Review: CinnaFuego Toast Crunch

CinnaFuego Toast Crunch Review - Pouch

Well, here I stand. On the precipice of hitherto untouched territory, gripping the first-ever spicy cereal with quivering mitts, like I’m Neo about to take my own personal red pill (y’know, before that term was irretrievably tarnished).

But will this precipice be a mere waypoint preceding cereal innovation’s newest pinnacle? Or the edge of a steep cliff that drops off into the fiery pits of Hell?

Allow me to find out, as your sacrificial scout. Your dauntless Dante. Your cinna-guinea pig.

Here goes nothing: one giant leap for Dan-kind. Continue reading →

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28

Jul. ’22

News: CinnaFuego Toast Crunch

New CinnaFuego Toast Crunch

“And Big Cereal wept, seeing as they had no more worlds to conquer…”

Well, they’ve finally done it: the big bad breakfast barons have made a spicy cereal. Of course, sweet is a well-covered cereal territory, while salty, sour, and umami have likewise been covered. So with the release of this flamin’ hot CinnaFuego Toast Crunch, I suppose the final frontier would be a bitter Black Licorice Cereal….but let’s hope it doesn’t come to that.

But I digress—and hesitantly digest. Releasing August 12th, CinnaFuego Toast Crunch will be exclusive to both Walmart.com and 5.9oz pouches. It’s basically the same Cinnadust-slathered squares you know and love to inhale, but with the addition of an intimidatingly nebulous “spicy pepper” ingredient.

I look forward to doing a live taste-test on a Hot Ones edition of The Empty Bowl….

 

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12

Jul. ’22

Bite-Sized Reviews: DC’s Strong Berry Cereal, Cinnamon Toast Crunch Rolls, and Bath & Body Works Rainbow Cereal Soap

*Jean-Ralphio voice*

I’m the woooorst!

Folks, I’ll admit: between my day job, other writing projects, and the *gestures vaguely at everything*, I still haven’t really been feeling the long-form blogging bug for the past couple months. But that doesn’t mean I’ve been slouching on new cereal news and taste tests. On both The Empty Bowl and my Twitter, I still regularly share my thoughts on everything new and crunchy (and in this case, soapy) at the breakfast table.

Here are a few of my recent itty-bitty breakdowns. Stay tuned for more (and hopefully lengthier) content soon!

 

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23

Jun. ’22

Review: Honey Vanilla Cheerios

New Honey Vanilla Cheerios Review – Box

Ever wonder what a plain ol’ butter & jelly sandwich might taste like? What about simply sour chicken, an unadorned upside-down cake, or a pizza topped only with…pepper?

Yeah, me either. But that’s the Honey Vanilla Cheerios experience: like eating something extremely familiar, but without one of the signature, accenting somethings that define the dish. Granted, I’m exaggerating, and Honey Vanilla Cheerios don’t taste as bad as fouled fowl, but it’s palpably missing something.

And that something, dear reader, is Nut.

Continue reading →

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14

Jun. ’22

Quick Review: Cookie Crisp Oatmeal

New Cookie Crisp Oatmeal Review.- Box

There are a couple of good (read: mostly lazy) reasons why I don’t review oatmeal on this blog too often.

1. It’s always so hot that I have trouble photographing it without steaming up my camera lens.

2. Oatmeal is such an ugly foodstuff that I have trouble photographing it without emphasizing just how ugly this grain slop really is.

3. I, uh, don’t own a microwave, so I’m forced to just pour hot milk (don’t even suggest water, you puritans) on it and hope for the best, which, in the case of instant oatmeals like Cookie Crisp Oatmeal, which straight up do not recommend my method, ends up invariably leaving me with a bowl of runny (and thus even uglier) mush.

But nevertheless, I endured these struggles for Chip the Wolf’s sake. And thus, here are my thoughts on Cookie Crisp Oatmeal: the good, the bad, and the inevitably ugly. Continue reading →

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09

Jun. ’22

Review: Trix Trax

Trix Trax Review – Box

Name: 10/10, would attempt to utter ten times tongue-twistingly fast in a public space, resulting in prompt institutionalization.

Box design: 10/10, love to imagine a world where a cartoon rabbit and a photorealistic Tyrannosaurus get into all kinds of Road Runner-y hijinks—and where said cereal-swiping Rabbit, with his forward-facing eyes, is no longer the alpha predator.

But the taste of Trix Trax? Well, let’s talk, squawk, and lumbering walk about it. Continue reading →

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15

May. ’22

Review: General Mills Filled Bites (Prototypes?)

New General Mills Filled Bites Cereal Review – Boxes

Allow me to preface this review with the disclaimer that I honestly have no idea if these Filled Bites will ever hit mainstream shelves. I first heard about these two cereals via the insider tip of a Hy-Vee worker at a Minneapolis location often used as a General Mills new product test store. Then I got these two boxes (with different artwork) from reader Ryan (thank you kindly!), but they also seem like samples. The artwork feels more finalized, but it’s just art on both sides, plus the box is a thinner cardboard than regular cereal boxes.

Plus plus, there’s a landing page out there for a possible Cinnamon Toast Crunch Filled Bites—which, while still apparently in its prototype stage would likely replace Pillsbury Cinnamon Roll here—as CTC no doubt has bigger brand clout with the kids today than portly/chortly ol’ Poppin’ Fresh. That guy lost the youth the minute the similarly glossy Hamburger Helper rhymed him outta relevancy.

Which is all to say that, ultimate widespread legitimacy of these Filled Bites aside, I feel a need to review them, if only to uphold the ephemeral legacy of Fillows—a decidedly dank and decadently dense cereal line that deserved way better. Continue reading →

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