Tag Archives: fye

Review: FYE Blue-Eyes White Dragon Berry Blast Cereal

FYE Blue-Eyes White Dragon Cereal Review Berry Blast Box

The year is 2004, or something.

I spent the morning carefully curating and collating the best possible Yu-Gi-Oh! deck from a jumbo tupperware’s worth of monster-fronted cardboard rectangles.

I go to my local Meijer grocery store, which, for some reason, was hosting a Yu-Gi-Oh! tournament (an in-store event that, for some even worse reason, never happens these days).

Using my incredibly overpowered Wave-Motion Cannon, I obliterate another plucky young fellow, who proceeded to yell at me for “not telling him what the card did.” To which I replied, “Well you never asked…”

Needless to say, I lost the next match and got grifted by some older dude who coerced me into trading a good card for a ruddy one.

(I promise you, I am only haunted by this story bidaily, at most.)

So yes, while I was very into the Yu-Gi-Oh! Duel Monsters trading card game ~15 years ago, I never expected to sit eye-to-blue-eyes with a Yu-Gi-Oh! cereal in the year 2019. FYE’s Blue-Eyes White Dragon Cereal isn’t the first YGO! cereal, either: the first, 2003 version boasted more thematically interesting Millennium Puzzle pieces, and back-of-the-box art that’s way more interesting than Blue-Eyes’ so-last-millennium word puzzle:

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News: FYE Summons a Blue-Eyes White Dragon Cereal

Blue-Eyes White Dragon Berry Blast Cereal

Need a cereal that’ll directly attack your nostalgic life points? No need to tribute your two weakest cereals, because FYE is stacking the deck in your favor.

As part of a larger cross-promotion with the Yu-Gi-Oh Trading Card Game, FYE is debuting a Blue-Eyes White Dragon Berry Blast cereal. For those unfamiliar with Yu-Gi-Oh, all you need to know is that Blue-Eyes, with its 3000 attack points, is one of the oldest and most iconic cards in this ever-sprawling game of dueling wills. The in-game Blue-Eyes brand has since been expanded to include a whole bestiary of powerful creatures, and with this cereal, the Dragon has evolved from cardstock to cardboard.

Retailing between $10 and $13 and launching June 14th, there are basically no details on what Blue-Eyes’ Berry Blast flavor will actually taste like, besides “artificial flavor.” Heck, the clipart cereal on the box makes the whole thing look like a crude fan PhotoShop job—and the puffs aren’t even blue! I sincerely hope this is just a prototype box, and the real thing tastes like those gummy blue sharks.

But hey: at least it’s not another FunkO’s Cereal. Blue-Eyes would eat those big-headed twerps for…you get the idea.


As always, if you’ve got new cereal news of your own to share, you can send them to the shadow realm our Submissions page, or directly to dan@cerealously.net.

 

News: Garbage Pail Kids Cereal is Hitting FYE…with Marshmallow Barf Bits?

The universe is all about balance. Land and sea. Sun and moon. Muffin tops and bottoms. That’s why the next logical, equalizing step for FYE after making a picturesquely peaceful Bob Ross cereal would have to be something both revolting and soul-squirming.

Perhaps forged from society’s collective reaction to Maple Bacon Donut Cereal, Garbage Pail Kids Cereal will bring upchuck-inspired marbits to enjoy in your kitchen, bathroom, or vomitorium.

As always, FYE is known for releasing $10+ collectible cereals like these, boasting pop cultural icons and generally generically flavored cereals that make better curio cabinet staples than pantry stockers. Garbage Pail Kids Cereal changes the typical oat-ringed equation slightly, swapping in “Crazy” rosy rice crisps. And for all the initial gross-out power the barf-bit marshmallows bring, there’s no indication that they’re anything more than colored sugar cylinders.

Guess they couldn’t reach the folks at Bertie Botts in time.

And in true GBK fashion, there are trading cards inside, as well. I’m not much of a fan of the series itself, but as long as this line has nothing to do with the uncanny creepiness of the Garbage Pail Kids movie (click with caution), I’m content condoning this cereal—mostly for its historical value as the first, and hopefully last, cereal themed after human bodily fluids.

Now I can safely shelf my idea for a Superman ice cream-colored cereal themed after the four humours.

Spooned & Spotted: Bob Ross – The Joy of Cereal

Bob Ross The Joy of Cereal at FYE

To all those elementary school art teachers who told me I’d “never make it in life” if I kept “talking about eating paint”: look at me now, doubters! The one you called a “disruption” in 3rd grade is now disrupting the cereal journalism world. Seriously, does the world need more Vincent van Play-Dohs, or someone who can see a placid bowl of milk as a blank canvas?

(I owe it to all those tempting saucers of Elmer’s for priming my mind to love creamy dairy.)

If there’s anyone who would have nurtured my longtime love of interpretive cereal art, it would’ve been Bob Ross. Hailing from the same class of divine earthly kindness shepherds as Mr. Rogers, the late Robert Norman “Bob” Ross has seen his legacy of nonjudgemental encouragement and zen-like countenance revived in recent years, as an increasingly troubling world calls for innocent escapism into the ever-accepting landscapes of Bob’s paintings. Heck, you can still watch The Joy of Painting marathons streamed on Twitch each weekend—certainly a better weekend plan than downing a couple glasses of Pantone Punch*.

*Goes without saying, but please do not ever drink paint—just swirl some food coloring into your endmilk instead. Continue reading

News: Breaking Bad Cap’n Cook’s Cereal Marshmallows are Hitting FYE!

FYE Breaking Bad Cereal - Blue Sky Marshmallows

Oh, to have been a fly on the wall at FYE HQ when they dreamt up this one…

Having watched all of Breaking Bad during its original TV run, drawn my own Heisenberg shirt, and laughed at Breaking Bad Comics ’til they mineral-ed my socks off, I’m fascinated to see that the show’s legacy is still going so strong nearly six years after its fateful series finale. FYE, who have already released cereals based on Rugrats, anime, and modern American “children’s” horror games, have now set their sights on Albuquerque. Not unlike Walter White himself, this time around they’ve cut out the middleman between mouth and marshmallow, ridding their (admittedly expensive) cereals of any oat-y imperfections to make boxes of 100% pure “Blue Sky Crunchy Marshmallows.”

Dubious drug references aside, these mildly profane (put the kids to bed) marb*tches are apparently both naturally and artificially flavored. I still haven’t decided whether I’ll go in on a box—I promised Walt I’d stay out of his territory, after all, if he stayed out of the cereal blogging game—but I am curious to see what these might taste like. Bubblegum? Cotton Candy? Rice ‘n Beans?

If you’ve tried these, let me know in the comments below. In the meantime, I’ll just pray that the conceptual sequel to these Oops! All Lucky Charms Moons is a shingle-specked box full of Crunchy Roof Pizzas.