Are you hungry like the wolf yet?
No? Well you’d better start huffing, puffing, and ruining some porcine architecture, because by the time this Halloween rolls around, our dearly departed Monster Cereal Frute Brute will be back on shelves with a cherry-flavored vengeance. Not counting his half-hearted marbit cameo in last year’s Monster Mash Cereal, it’s been almost 10 years since we last saw this ’70s cereal icon get his own spotlight spooky-time cereal.
And I’m so excited, I don’t even care that the cereal will still be corn-based, and that Brute’s only been reanimated as part of a Monsters x KAWS promo contest. KAWS is an artist and designer known for parodying pop culture icons and putting Xs over their eyes. He’s already gotten his own Reese’s Puffs box, so this General Mills collab isn’t a total surprise. The full nature of the Monsters promo isn’t clear yet, either, except that you’ll be able to enter to win a KAWS prize on the (not yet live) site kawsmonsters.com.
The other thing that’s abundantly (and abominably) clear is that Fruity Yummy Mummy, Frute Brute’s ’80s Monster Cereal counterpart, is no where to be found in this KAWS campaign. As someone who prefers both Yummy Mummy’s design and orange flavor to Frute Brute’s (it’s too similar to Franken Berry), I’m disappointed, but hey: I’ll take the fan service I can get in this lifetime. Maybe next year, Mummy.
The above Monster Cereal variety 4-pack should be hitting Sam’s Club stores any day now, while individual boxes at major retailers will soon follow as summer wanes. Let’s just hope hypebeast scalpers don’t poach our big bad wolf entirely off shelves before the rest of us can grab a box.
