Picture this: a new Smash Bros. game drops by total surprise. The catch? Now each and every beloved fighter, from Egg Dinosaur to Hungry Pink Ball and Singing Pink Ball, has been replaced by a generic Mii Fighter costume.

That’s kind of what Kellogg’s upcoming Together with Pride Cereal is like. See, it’s a spiritual successor to Kellogg’s All Together Cereal, which Kellogg’s has sold online for limited times during the past two years, to celebrate Pride month and raise money for GLAAD, an LGTBQ+ rights non-profit. And while All Together Cereal was a preposterously cool amalgamation of several Kellogg’s cereals, Together with Pride Cereal is a heart-shaped cereal whose “delicious new recipe features berry-flavored, rainbow hearts dusted with edible glitter.”

Unfortunately, this is a foreboding flavor descriptor, as it all but guarantees Together with Pride Cereal will taste like Kellogg’s similarly glittered Caticorn Cereal, which had adorable box art but was about as bland and uniform as a real cereal for cats might be.

Not to mention, Kellogg’s Pride Month efforts always end up coming off pretty rainbow capitalism-y. Not saying it’s a bad thing that GLAAD is raising funds through this cereal, but it seems like it’d be way more earnest for Kellogg’s to just donate a bunch of money outright instead of asking people to buy the cereal from stores, and then validate the purchase on Kellogg’s Family Rewards site before the company will donate $3.

My ever-present uneasiness with big corporations signaling solidarity aside, I’d love nothing more than to reanimate John Harvey Kellogg and show him this art of a Mini-Wheat holding a progress pride flag.

Kellogg’s Together with Pride Cereal will debut in select major retailers this May.