It was a damp and cloudy Saturday morning. It was that sad type of weather where the clouds are eternally on the cusp of raining, yet it never comes. Essentially, it was the weather equivalent of that “I feel like I’m about to sneeze, but this potential sneeze prefers to tease” experience. In short, it was a far cry from the sunny and pristine childhood Saturdays you typically associate with cereal.

But I wasn’t about to let that dampen my mood, as well. Because it was 6:30am, and it was time to get driving. Why? Because it was the day of the 2015 Cereal City Festival, of course! Hosted every summer by Kellogg’s and Post in their shared city headquarters of Battle Creek, Michigan, the festival is an all-you-can-eat extravaganza celebrating the food which we all love, and which Battle Creek is built on (you can’t prove to me that the soil isn’t Cocoa Pebble dust). Somewhere in Minnesota, General Mills watches with jealousy. Continue reading →