With Violet Beauregarde, one of the Blue Man Group guys (the quiet, sensitive one), and Paul Giamatti’s character Marty Wolf in the seminal 2002 classic film Big Fat Liar as my witnesses, I will never stop preaching the good word of Kellogg’s Fruity Snacks—specifically the blueberry ones.

Ever since Scooby-Doo fruit snacks, another object of my analogical fixation, changed their packaging and recipe for the worse, Kellogg’s Fruity Snacks are undoubtedly the best bite-sized bits of gelatin you can find in the Snacks, Etc. aisle. In fact, I’d say they’re third in my personal gummy candy fandom, surpassed only by blue sharks (essentially blueberry Fruity Snacks that’ve evolved predatory instinct) and Venus de Milo herself.

Yes, the potently juicy flavor of each Kellogg’s Fruity Snack, be it straw-, rasp-, or blueberry, is both refined and instantly recognizable. But it’s that last cerulean snack—which I also love for looking like a video game mana potion—that I’ve most wanted to see translated into a cereal again. Too often in mixed berry cereals, the flavor scientists paint the whole flavortown red, giving little leeway for the subtlety of blueberry to shine through. Yet every time there’s been an exception, the result is wonderful—even if it inevitably results in discontinuation, too. Whether they’re Tiny Toasts (turned Toast Crunches) or Muffin Tops that inspire sponsored meals, blueberry cereal is a refreshing, yet underrated experience—much like the first swing set underdog during a brisk late-fall recess.

The moment I heard about Blueberry Cheerios, I hoped this was my chance to taste blueberry gummy jam spread across toasted grain once more. So no pressure, General Mills: but if you get this one wrong, you’ll have to sculpt me a gummy Dionysus as penance.

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