https://www.youtube.com/watch?v=-hQ_aGtCbAI
Who says a white-haired, curly mustachioed sea captain can’t roll with the cool kids?
With the help of NYC fashion company KITH, Cap’n Crunch is ditching his barnacle-encrusted nautical garb for some truly 21st century threads. I guess he finally realized that epaulets are so last millennium. The partnership between the Cap’n and KITH comes as an extension of the latter’s KITH Treats cereal bar—the first of its kind in the city, predating even Kellogg’s recent foray into the cereal café game.
The ever-trendy KITH Treats has partnered with nostalgia icons like Power Rangers and Rugrats in the past, and since I’ve written before that Cap’n Crunch is nostalgia embodied, it makes sense that KITH designer Ronnie Fieg would make the Cap’n his next V.I.P.
Any party that has Rita Repulsa, Tommy Pickles, and Cap’n Crunch on the guest list is worth sneaking past the bouncer for. Continue reading