Woof, what a year: and that’s saying something, since I’m a cat person.
I’ll be honest, this was the hardest end-of-year best-of list I’ve had to put together since starting this blog in 2015. Sad to say, but 2022 just was not a strong year for new cereals. You know it’s bad when two out of my top 5 released way back in January, and another didn’t even reach mainstream shelves at all.
I’m no economist, gastronomist, nor Nostradamus, so I really can’t make any authoritative statements on what went wrong with ’22’s meagre chews and what that bodes for the future of cereal, but if I could summarize my observations in two words, I’d go with misplaced innovation. I know that sounds heinous considering how big of a proponent I am for doing new things in the cereal aisle, but when those new things consisted mainly of collectible hypebeast box collabs and the kind of temperature thaumaturgy that resulted in the year’s two worst cereals, maybe by “innovation” I mean I just want to see decadent new flavor explorations, rather than flashy cardboard or outright alchemy.
But enough about the bad apples: let’s focus on the good noodles. Continue reading