What’s your number?

No, I’m not asking for your phone digits, height & weight, or preferred prophetic angel number. Rather, what’s the most you’d be willing to pay for a new cereal? Depending on where you live, your typical breakfast boxful probably costs around $3-$4, or a little more for a family-sized brick of the stuff. Tipping the scales on the other end are indie/healthy cereals like Three Wishes and luxury products like Morning Summit, which seems to use its premium price point solely to earn PR—not unlike that silly I Am Rich app from the early iOS days.

Falling somewhere between average and exorbitant are premium cereals like LaraBar Cereal, KIND Bar Cereal, and now, yes, even CLIF Bar Cereals. I’m sure it’s only coincidence that trying all these bar-inspired cereals will cost you a veritable gold bar, but regardless, since they each cost about $7 a box, this is a morning investment worth researching first.

Thankfully, CLIF was kind enough to send me each of their four new cereal flavors, so I can tell you whether the steep price point is worth the sojourn. In other words, does the view justify the climb? Allow me to stake in my spoon and find out. Continue reading →