Let me tell you a story, dear readers. The story of PB&J cereal.
Introduced by Quaker in the late ’80s, PB&J featured light brown peanut butter puff pieces accompanied by light magenta jelly puffs. Rumor has it that it only reached isolated test markets, and other conspiracy theorists doubt whether it existed at all.
Either way, what we do know is that PB the explorer and his canine pal J, the mascots of PB&J cereal, are now mysterious relics of cereal lore, and they have long left fans of the famous grade school lunch sandwich wishing for a cereal with the same flavor.
But now, Kellogg’s is hoping to satisfy the cravings of PB&J nuts with this brand new cereal. It’s Jif PB&J, and it combines Jif peanut butter pieces with strawberry jelly puffs. So allow me to pretend I’m in 4th grade again, as I open my crinkling bag to review this hopefully nostalgic treat.
(Man, Kellogg’s really missed an opportunity by not packaging it in brown paper lunch bags.) Continue reading