I’ve never considered bobbing for Pop-Tarts before, but after trying Kellogg’s new Caramel Apple Pop-Tarts, I’m ready to fill a 19th century wooden bucket with water and pastries and dive in headfirst.
But before I take my triumphant Olympian plunge, let’s set the stage.
After years of dominance, pumpkin spice is starting to lose its novelty. There are only so many things you can cram ginger and nutmeg into. So like an autumnal retelling of Star Wars, apple-flavored snacks have started a quiet rebellion against the Pumpkin Empire. And I like to think that Caramel Apple Pop-Tarts are their heroic Luke Skywalker.
Luke Apple Piewalker has quite the origin story, too. While these Tarts were only formally announced about two months ago, we first leaked an early release image of them way back in April. Back then, searching for “caramel apple pop-tarts” just made Google think you were drunk.
I wondered whether these neon-squiggled rectangles would ever see the light of day, but I’m happy to say that they have. And now they’ll get to see the warming light of my toaster, too. Continue reading