Raisin bran as we know it needs to evolve. Can Nature Valley’s new Raisin Oat Clusters help bring it from its Cro-Magnon hunch to an upright state?
See, bran flakes with raisins is one of cereal’s oldest traditions, dating all the way back to Skinner’s Raisin Bran. But while species of Toast Crunch cereal evolved from swirled squares to full on maple glazed mini bread slices in just over a decade, all raisin bran has done in its 90 years of existence is add oat clusters and maybe a few measly almonds.
Sure, there’s been the occasional innovator, like Raisin Nut Bran with its nut-coated raisins or the unfortunately discontinued Raisin Bran Extra! But by and large, survival of the fittest has been more of a “survival of the fattest, juiciest raisins.”
I demand more. I demand a raisin bran that will blow my mind instead of just my colon. It’s time to find out if Raisin Oat Clusters, one of Nature Valley’s two newest cereals, is up to the task. Continue reading