If you’ve ever wanted enough sugary balloons for an amateur performance of Up starring Nena and Pennywise, then boy do General Mills and Children’s Miracle Network Hospitals have something that’ll float your sewer-in-the-sky-bound houseboat.
Exclusive to Costco (in, of course, twin-packed 1-pound boxes), Lucky Charms with only red and yellow balloon marshmallows are the latest collaboration between General Mills and the non-profit fundraising group for children’s hospitals, which does a lot of miraculous co-branding work in the month of May. This isn’t the first time Lucky Charms has debuted a variant with single marbit-focused color variants, but I don’t think the balloon marshmallow in particular has ever been given such a spotlight. Either way, the yellow balloons could easily double as lightbulbs for diorama re-creations of the Homestar Runner eating an incandescent sandwich.
Our thanks to Gabe Fonseca of Cereal Time for the tip. If you happen to spot a new cereal or breakfast product—of the many-hued marbit variety or otherwise—you can send them over at our Submissions page, or tweet them @cerealouslynet.