I’m noticing a pattern…
Now that we’ve apparently breached New Cereal Mania Jr., the summer son of January’s non-stop oated onslaught, General Mills is revealing its coincidental—or perhaps copycat—strategy of forging creative cereal–non-cereal brand partnerships.
Just yesterday, we learned of two new Fillows flavors, Hershey’s Cookies ‘n’ Creme and Pillsbury Cinnamon Roll: conspicuous analogues for Post’s Oreo O’s and Hostess Honey Bun cereals. Now with the arrival of two new Drumstick cereals, the comparison to Malt-O-Meal (aka Post again)’s Cold Stone Creamery cereals seems inevitable.
Granted, General Mills already brought licensed frosty flavor recently with two Dippin’ Dots cereals, but those were so awful and ice scream-inducing that history will remember them as the “ice cream cereal of the future” from some darkest timeline that tragically intersected our own.
Here’s hoping GM has started from scoop one on both Classic Vanilla and Mint Chocolate Drumstick cereals. Spotted by @coachlongest at Walmart, these diversely textured menageries boast Golden Graham-esque cone pieces (a waffling step down from their old Ice Cream Cones cereal’s authentic geometry), chocolate puffs, and rounded discs that you may remember from Thin Mints Cereal.
The jury’s still out on whether my local ice cream shoppe will let me buy a bulk pack of dipped waffle cone bowls to review these (especially after I demanded to see the Ice Cream Machine from Neopets), but for now, I’ll be sure to microwave a few Drumsticks to use as milk.
Our thanks again to Coach Longest for sharing the photo. If you have any hot or cold scoops of your own to share, truck ’em on over to our Submissions page.
@Brad I feel the same way. It’s really BS that Walmart only does Family size boxes of the new cereals. So if you don’t like it, you’re stuck with it. I can never find anyone who wants to go halfsies on these big boxes. Had a heck of a time trying to finish my family sized box of Cappuccino Cereal from months ago that I hated.
Thanks again in advance, Walmart, for forcing me to buy a ridiculously oversized box.
That said, I am excited to try this. Haven’t had too many mint cereals, so that particularly intrigues me.