Has the Cap’n gone loopy again?

It’s a rare case when the nautical breakfast-slinger ditches his traditional treasure chests for rounder doubloons, and when he does, it almost unanimously involves his seemingly deep-seated (emphasis on the sea) obsession with donuts.

Until now, as Instagram user @miss_tortellini has shared the world’s first glimpse at upcomimg Strawberry Shortcake Crunch. We don’t know much about the flavor breakdown of the loops and Crunch Berries yet—Will the loops be butter-fully caked? Will these be lab-spliced Straw Crunch Berries? Does this mean Chocolatey Berry Crunch is apt to be strawberry-flavored too? And did the real Strawberry Shortcake help out, or will she claim it’s an intellectual property violation?

But what we do know for certain is we’ll be able to strap the stuff on like a feedbag soon, as the cereal will hit Walmart in 34oz “Mega Bags.”

If I add straps, can I wear it like a tastelessly flavorful backpack? I’ll even one-strap it, since Cap’n Crunch seems like exactly the type of old fuddy duddy to think that’s still cool.

Thanks again to miss_tortellini for the photo. If you have any break(fast)ing news to share, feel free to hit up our Submissions page.