There are a lot of things that separate a good cereal from a great cereal: unique flavor, creative theming, brand evolution. But there’s only one thing that separates great cereals and legendary cereals—you know, the kind of breakfast fare you need a Master Bowl to catch.
And that’s accessibility.
Yes, while you’d expect to only encounter legendary cereals on the secluded shores of the Whirl Islands, true morning myths know no borders. They aim for deliciousness for all, and now Sugar Cookie Toast Crunch is joining that wanderlusting pantheon.
Once considered extinct, the Toast Crunch family member I’ve called “the greatest seasonal cereal of all time” has returned this season with full confidence and Canadian citizenship. Spotted by Junk Food Jeff (thanks Jeff!) alongside General Mills’ other, less exciting holiday 2018 release, Canadian Sugar Cookie Toast Crunch boasts exclusive box art, too.
This bluer and more frigid design seems to harken back to the cereal’s original, 2014 art, but now one of the squares wears a pair of floating mittens, frighteningly suggesting rapid mutation and evolution in the Toast Crunch species.
So enjoy Sugar Cookie Toast Crunch while you can, Canadian neighbors, because if this cereal keeps growing new limbs, it might be humankind that’s Limited Edition.
Cute designs!
At the mention of “Master Bowl”, I now have a strong desire for a bowl that is Master Ball themed.
Man that is good news. I have been cruising the asisles up here over the last week or so and outside of some Christmas themed ice cream at Sobey’s and a couple of Coke display boxes, I haven’t seen anything yet. Perhaps this weekend will be my first opportunity to grab these awesome cereals!
I also imagine that since Count Chocula appeared to be limited to certain stores (Real Canadian Superstores here in Ottawa), perhaps these will follow the same trend.
Confirmed on this one – Spotted both in a special display near the beer section at the Real Canadian Superstore here in Ottawa.