The latest video in the wonderful Cereal Time series, brought to you by cereal chieftain Gabe Fonseca details a forgotten gem from the days of cereal past (that sounds like a better name for an X-Men movie, now doesn’t it?).

It’s OJ’s cereal, one of few cereals with a distinct orange flavoring. Perhaps this flavor oddity is what made it disappear from store shelves. To quote Hunter S. Thompson, it was “too weird to live, too rare to die,” which is why it will survive in the memory of fans everywhere.

What cereal will Gabe cover next? Feel free to post a comment below with your favorite retro cereal while you wait to find out. And in the mean time, you can check out Gabe’s other videos here.

Personally, we here at Cerealously are hoping for a look back at PB&J cereal, a cereal so mythic and rare (it never reached mass market), it is only discussed by cereal historians in hushed tones and nervous whispers.