Even though many students have Labor Day off of school, it’s time for a spelling lesson.

Or maybe just another cereal lesson. That’s right, cereal knowledge bomb-dropper Gabe Fonseca returns once more with the latest in his Cereal Time YouTube series, which seeks to teach the masses about what really matters in life.

Who needs accounting and mechanical engineering when you have cereal? After all, history’s many popular cereal brands can be seen as oat-based, sugar-coated symbols of the world’s evolving cultural zeitgeist. Or you can just see them as delicious.

And this week’s focus certainly has evolved. Alpha-Bits cereal has seen many mascots over the years, from a postman, to a dog, all the way to the Jackson 5. Although, as many have pointed out, the normalization of Alpha-Bits over the years into a bland, personality-less cereal could be seen as more of a devolution.

Oh well, maybe you can still use the grainy oats to teach your horse how to read. Mister Ed 2015, anyone?

And you know the drill: for more cereal action, check out Gabe’s other Cereal Time videos, and check out his quality Tweets, as well. Where else can you find badass Star Wars sneaker glamour shots?