(Image via Work with the Monsters)
Who would’ve thought 2018’s strangest cereal headline isn’t edible?
I definitely stared slack-jawed at my cubicle when I saw this news—which is the natural reaction to seeing a bodaciously curvaceous Franken Berry splayed 48 feet wide across traffic.
This is irresponsible. Dozens of crashed cars are currently piling up on Sunset Blvd, as horny cereal fans like me get distracted from the road pic.twitter.com/x0RKDMmiwh
— Joe Kwaczala (@joekjoek) November 13, 2018
Spotted on Twitter by Joel Kwaczala then fully reported by Bloody Disgusting, Frank’s Timeless Art of Strawberry Seduction (my title, probably[?] not his) is a cryptic billboard on Los Angeles’ Sunset Boulevard, and it’s turning heads—disembodied or otherwise—for more reasons than one.
If the artwork isn’t enough to rouse your Monster Cereal lethargy (this was one of the trio’s weakest years in recent memory), then the URL will: WorkWithTheMonsters.com directs visitors to a very official-looking, very placidly worded website apparently made by General Mills.
The site’s purpose seems intentionally ambiguous, but in short, it appears to be an open call to Hollywood’s most creative to pitch a story for the iconic monsters Count Chocula, Franken Berry, and Boo Berry to star in:
“We’re calling all filmmakers, actors, agents, writers, producers, animators, tastemakers, dealmakers, movers and shakers.
We want to work with you to bring great stories to life. From mythical fables to magical journeys. Fairy tales to folk tales. Cliffhangers to nail-biters. Heroic sagas to cosmic battles. Binge-worthy dramas to historical epics. Blockbusters to indies. Serials to sequels.
Together, let’s captivate the hearts and minds of teens and adults.”
While only the aforementioned three monsters appear on the site, it remains unclear whether budding screenwriters are allowed to slip a Frute Brute–Yummy Mummy romance into the script, as the site copy simply references General Mills’ “legacy characters.”
Which could, I suppose, include a Cookie Jarvis cameo as the evil ostracized wizard, too.
This Work with the Monsters project is apparently in early development, but I’ll continue following it fondly and post any updates I can find—any filmmakers more in the know, I’d appreciate your input. The project seems prospective, so it may amount to nothing, or it may lead to a multi-trilogy cinematic universe that unites friendly and competing cereal mascots alike in a battle against a greater evil:
The nefarious shadow organization known as F.D.A., who seek to eliminate half the sugar in all cereal in a single snap. Doesn’t look good for Crackle and Pop, I guess.
No Frute Brute or Yummy Mummy??? I won’t buy a ticket!!!