Give me the opportunity to ideate a new Raisin Bran (Crunch or Otherwise) flavor, and I’ll come back to you with an annotated binder of possibilities, each obscure taste more convoluted and full of cultural callbacks than the last.

You give the ideas guys at Kellogg’s the same chance, and they’ll show you a million ways to change the stuff without really doing a whole lot of anything. Raisin Bran with Cranberries—a dried fruit tasting basically the same as raisins, but tougher to chew. Raisin Bran with Vanilla—they actively made the stuff worse with an overpowering, industrial vanilla veneer. Oh, and why not just chuck some bananas in there?

Wait, that one gets a pass. It at least calls back to every on-box proposed Raisin Bran serving of yore.

But this newest exhibition of nothingness is, at least conceptually, the most offensive of all. The ideological barrier between Kellogg’s Raisin Bran and Raisin Bran Crunch is thicker than a three-wide cluster of stuck-together bran flakes. The two cereals attract very different types of people. And while I respect regular Raisin Bran, it’s not for me. I love me some Crunchy bunches of honey-toasted granola—which is why it’s egregious that “Toasted Oats & Honey” is positioned here as a spinoff of plain ol’ Raisin Bran.

It should’ve been called Raisin Bran Crunch 2: Deliciously Deconstructed. Accurately allocating valor is important, Kellogg’s!

My incredibly granular grievances aside, there’s not a whole lot to write about Raisin Bran Toasted Oats & Honey. This may sound crazy, but the flakes and raisins in Raisin Bran and Raisin Bran Crunch are different: at least in my experience, the former’s flakes are thinner, flatter and snappier than Crunch’s. Standard issue RB’s raisins are chewier and less aggressively sugared. too.

Yet despite what Raisin Bran Toasted Oats & Honey’s name might suggest, it really seems like they just used Raisin Bran Crunch components to make this cereal. The flakes are familiarly corrugated and hearty, the raisins candied without care. The only change, of course, is that Crunch’s dense oat clusters have now exploded into hundreds of scattered bits.

And I gotta say, this may not be an innovative Raisin Bran, but it’s pretty darn good. Whereas before, eating RBC was a game of bunch-hunting and rationing, now there’s a kiss of honey’d oat sweetness in every spoonful. And because these toasted oats are lone wolves, they’re darker, crispier, and more caramelized than the brightly golden-sweetened bunches.

My only hangup is that the oat bits settle in the bag very quickly. So remember to gently shake ’em up before pouring any bowl.

Milk makes everything better by mushing up all the good crumbly stuff until it’s sweetly swollen. That said, this stuff can get soggier a lot faster thanks to the oat bits, so while that’s a plus for me, keep it in mind.

I really dug this stuff precisely because I love Raisin Bran Crunch. So good job I guess, Raisin Bran Toasted Oats & Honey. Your subtle shift in physiognomy won’t woo anyone who didn’t like Raisin Bran Crunch already, but you may at least woo a few disillusioned Raisin Bran fans over to the light side, and our land of oat milk and honey.

The Bowl: Raisin Bran Toasted Oats & Honey

The Breakdown: A clever remix of Raisin Bran Crunch, this stuff has slightly more dark-roasted taste notes and a composition conducive to getting sopped up.

The Bottom Line: 9 ignored “Gingerbread ‘n’ Gumdrop Raisin Bran Crunch” suggestions out of 10.