It doesn’t take much to put me in the Halloween spirit.

A bag full of flimsy plastic spider rings? Yep. A sheet of glittery pumpkin stickers? Yep. Heck, even a hastily-drawn doodle of a sheet ghost in the margins of a notebook can turn me into the human personification of these emojis:

🎃👻💀

That’s why Kellogg’s new Halloween edition Krave cereal may be an incredibly simple concept on the surface, but it still has me crying happy, pumpkin spice-scented tears of anticipation for the month to come. Is that an exaggeration? I’ll let your imagination decide.

The special edition cereal is essentially just normal chocolate Krave with an especially orange cereal shell. Now if Kellogg’s had stopped there and just casually dropped orange Krave onto shelves with the tired disinterest of the guy who gives cans of soup to trick-or-treaters, this Halloween offering would have been Hallo-weak.

But oh man, did they not stop there!

No, they decided instead to give Halloween Krave the most jaw-dropping and inspired box art I’ve seen since 1989’s Nintendo Cereal System. If I could go as this box of Halloween Krave cereal for Halloween, I would. But I think running around with a cardboard box glued to my head would put me beyond the “scary costume” level and onto the “hi, officer, I’d like to file a restraining order” level.

So instead, I must delegate the box to a prominent place on my counter, so passerby can ogle at it with jealousy. The atmospheric, “dread purple” background, radioactive pumpkin, and ravenous Krave chocovore all positively ooze Halloween goodness.

The lore featured on the back of the box—which turns the normally senseless, primal chocovores into sympathetic characters that are merely hunting to sustain themselves—only makes it feel more special. Who would have thought that a cereal box could make me care about chocolate-stuffed multi-grain biscuits that consume anthropomorphized chocolate?

It’s the kind of stuff my grade school self would draw crappy crayon sketches of, and I can think of no higher compliment than that.

As for the cereal itself, if you’ve had Krave before, this tastes no different, unless you consider “the added psychologic placebo of perceived Halloween essence” to be a flavor. In which case, this cereal spills that imaginary flavor all over your palette.

The cereal shell is like a soft, crumbly graham cracker, rich with sweet grain, notes of buttery oats and a hint of woodsy corn bran. Inside is a modest line of gooey chocolate. It adds a welcome burst of sugary cocoa that tastes a bit like a straight shot of Hershey’s syrup.

While they make a fine snack eaten dry, Krave does better after soaking up milk. When slightly soggy, the biscuits are like chocolate chip cookies dipped in…well…milk. And when bit into, they bleed out their milk chocolate innards, now made even more milky and creamy.

I’m stark Krave-ing mad in love with it, so I may be a bit biased, but I acknowledge that Krave is a very divisive cereal. Some sing its praises, while others liken it to dog food (even though dog’s can’t eat chocolate; take that knowledge bomb, Krave haters!). So while your experience may vary, and while I concede that the biscuits may leave a questionably sticky aftertaste, if you’re a Krave newbie, you owe yourself to at least try it.

But I think we can all agree that the orange hue of this edition is enough to inspire a still-life painting (the haunted kind, of course). All it takes is a bowl of this cereal sitting on your counter to boost the Halloween mood of the room by 666%.

It’s a an edible love letter to the spooky season to come, and in an era where Hallmark refuses to make its cards chewable and chocolatey, that’s enough to make my month.

The Bowl: Halloween Krave

The Breakdown: A delicious combo of grain and chocolate that unlocks its true, syrupy potential with milk. The aftertaste holds it back, but that doesn’t matter: this box pushes it to perfection.

The Bottom Line: 10 inevitable chocovore nightmares out of 10.