I’m gonna be real with you, Annie: you missed a huge opportunity.

Instead of the delightfully droll pun “Cinnabunnies,” you could have worked with the good folks at Cinnabon to craft an organic cinnamon roll recipe, melt those rolls into a fine paste (using only gluten-free fire), then used that base formula to glaze your wee little sorghum and rice flour bunnies.

Then you could have authentically called them “Cinnamon BUNnies.”

You see what I did there? Bun? Like the baked…good…?

Alright, I’ll shut up and review the cereal.

It’s inevitable that any new cinnamon cereal will be compared to Cinnamon Toast Crunch, the cinnamon-swirled king of the cinnamon cereal world. But like Cinnabon Cereal and Cinnamon Frosted Flakes before it, Annie’s Cinnabunnies Cereal forges its own unique cinna-spiced path, So while it’s fine to call a stalemate between the ‘bunnies and CTC in the shape game—the bunnies are cuter, but CTC has those tantalizingly bodacious swirls—beyond that, the two are apples and cinnamon-toasted oranges.

If we see Orange Cream Toast Crunch on shelves next year, I demand royalties.

Texturally, Annie’s Cinnabunnies rock, because they don’t feel like rocks. Their notable crunch is not-too-dense, not-too-airy, and the complexly ridged biology of the edible rabbits has a memorable mouthfeel. The bunnies’ base flavor is nice, too: where in other Annie’s cereals it comes off as too bland, here the core, golden flour taste is earthy, yet as elastically sweet as cinnamon bun dough.

So while they succeed at the “bunnies” part, these cereal bits need work in the “Cinna” region. Yes, the cinnamon taste is unique: it’s got a touch of dark, almost molasses-y sweetness that, when paired with the subtly warming cinnamon spice undertones makes the stuff taste like a healthy brown sugar cinnamon toaster pastry. But at the same time, it’s far too light. I didn’t expect these hares to be flavor-blasted like clay pigeons in cinnamon skeet, but it’s almost like I was eating a golden flour cereal and someone yelled “Cinnamon Teddy Graham!” in a different room.

Yep, Cinnabunnies are like the La Croix of cinnamon cereals.

Because the cinnamon flavor is so light, don’t expect milk to do much more than wash it all away. While milk’s creaminess and the cinnamon subtleties leave behind a great, liquid-snickerdoodly endmilk, the flavor-shaved bunnies are left to sadly (and soggily) hippity-hop into my disappointed mouth.

Silly rabbits: cinnamon is for cannibalistic squares!

So while I appreciated Cinnabunnies’ nuanced flavor profile, the faintness of it just won’t win over any CTC-trained Pavlovian taste buds. Do consider it when looking for a healthy cinnamon cereal, but for my money, I’m choosing Kashi’s newest take on cinnamon any day—because then I get a free maple syrup kicker, a perk I have to pay Mrs. Butterworth extra to cranially drizzle on my Cinnabunnies (highly recommended, by the way).

Now if you’re still reading this, Annie, I think your best move is to go here.

The Bowl: Annie’s Gluten-Free Organic Cinnabunnies Cereal

The Breakdown: A unique blend of cinnamon and several Pop-Tartish, grahamy, and snickerdoodlian influences, but the ultimate product is ultimately too subtly flavored to be more than a one-time buy.

The Bottom Line: 6.5 Google searches for “how to pronounce La Croix” out of 10