Quick: do you sleep on your back, side, or stomach? Because that may be the key to understanding which pillow—and corresponding cinnamon pillow cereal is right for you.

I’ll leave you to chew on that while I do a proper review intro.

So what’s the deal with chocolate and cinnamon? Though it has a place in many Mexican chocolates and specialty cinnamon buns, this spicy–sweet combo is uncommon when compared to chocolate and peanut butter, strawberry, or caramel. The only cereals I’ve known to try it are a ho-hum Kashi Shredded Wheat and Chocolate Toast Crunch—which is much heavier on the Choco-love than the Cinna-mania.

Yet here’s Krave (a cereal that, by right of its apparent divisiveness, very rarely gets limited edition variants) bringing that bold duo to the breakfast aisle’s forefront. I’ve long been an ardent defender of Krave’s honor—the folks who say it tastes like dog food change their tune real fast when you offer to square up in the alley behind PetSmart—but after S’Mores’ lackluster performance, but if Cinnamon Crunch blows up in my face, I may have to flip to Pop-Tarts Cereal’s cooler side of the stuffed pillow.

Speaking of pillows, let’s get back to the question of nocturnal horizontality. If you’re a side sleeper in need of the firmest pillow, have breakfast in bed with giga-dense chrysalis surrounding Cinnamon Roll Fillows. Back sleeper who wants to get ahead of their unsupported spinal curve? The solid, yet permeable crunch of Brown Sugar Cinnamon Pop-Tarts Cereal may dull your morning aches—vertebral or gastrointestinal.

But as for my fellow stomach sleepers? We face-down few who instinctively dream of flat flapjacks? We need a pillow soft enough to sink our face into like someone molding a mask from feathers and drool (hey, they were good pancakes). And while we’re at it, we can happily sink our teeth into Cinnamon Crunch Krave. Because after getting used to Fillows and Pop-Tarts, I was taken aback by just how soft these spiced Krave pieces are.

All it takes is a molar’s kiss to mush-up a whole spoonful in an instant—thus calling it Cinnamon Crunch is a bit misleading. Cinnamon Scrunch is more accurate—and the thick powdered dusting on each pillow only makes their mouthfeel cloudier, like a sweet cotton ball or accidentally inhaled spiderweb.

While the texture may be more melts-in-your-mouth than M&M’s, the taste makes up for any tactile tentativeness. In an inversion of Chocolate Toast Crunch, Cinnamon Crunch Krave is very cinnamon sugar-forward. Picture the punchy pops of a hyper-sifted cinnamon streusel, lightly glued and glimmering all over your bowl of Krave like glitter in an elementary school art class. And I suppose you could picture the comparatively neutral biscuit shell to a handful of pasted macaroni.

Thankfully, rich biscuity flavor isn’t really necessary, as the creamy chocolate center is the only grounding complement the cereal’s granulated stratosphere needs. The chocolate flavor isn’t super pronounced—it’s more of a sweet accent—but it nevertheless stops the rambunctious streusel from overstimulating your palate, by threading familiar ribbons of classic milk chocolate between each seam-splitting sugar burst.

This calming chocolate eye of the cinna-storm does have a double edge, though. The dusty exterior and chewier innards makes for a holistic Krave experience that gums up your mouth faster than quick-drying peanut butter. So if you don’t want this cereal to leave you speechless, I’d highly recommend an old-school favorite you may have heard of:

Good ol’ milk, eroder of dental blockage and, in the case of Cinnamon Crunch Krave, instrumental unifier of flavor. If you like your cereal experience to be assimilated to the near-precipice of porridge, drench your Cinnamon Crunch Krave with gusto. However, the average cereal fan may want to go easy on the milk, as your CCK experience can range anywhere from dry and plastered to soaked and stewing. Yet no matter the state of matter you eat it in, Cinnamon Crunch Krave’s milked performance is delightfully creamy, diffusing the cinnamon concentrate into the endmilk and allowing the chocolate to speak sweeter somethings into your uvula.

Ultimately, I think even anti-Krave crusaders should give this one a shot. Thanks to the powdered coating, the Cinnamon Crunch experience is different from any Krave before it. At the same time, if the word “Crunch” lured you in more than “Cinnamon,” you’re better off tossing and turning to Krave’s denser competition for a crunch. And if you have no strong opinions about Krave or its crisped intensity and simply want a solid (in quality) cinnamon-chocolate cereal, this fits that specific flavor niche with more balance and tact than those before it.

Now if you’ll excuse me, I need to find some durable pill bottles to keep my Cinnamon Crunch Krave pieces from crumbling under sheer gravitational pressure.

The Bowl: Cinnamon Crunch Krave Cereal

The Breakdown: 70% cinnamon streusel, 10% biscuited filler, and 20% bog-standard milk chocolate, this one’s worth it for cinnamon fiends who don’t mind a challenging metamorphosis of mouthfeels.

The Bottom Line: 7.5 queen-sized mattress cereals out of 10