Finally, finally: a licensed cereal willing to do at least the very bare minimum to relevantly connect its composition to the property it’s promoting. I mean, a Sonic the Hedgehog cereal…shaped like golden rings! Not since Buddy the Elf’s syrup-slathered slop have we seen such a thoughtful not entirely thoughtless movie cereal.
Sure, a cereal based on the Blue Blur could’ve gone for a slightly more inspired flavor—blue raspberry and cherry Sonic Popsicle flavored clusters, anyone?—but at least honey-flavored rings are better than some bland birthday cake or vapid vanilla. And sure, the marbits could be shaped a little more lovingly—the green Chaos Emeralds I get, while the blue ones “representing Sonic swirling around” are a little iffy—but I’m ready to call this upcoming release a red-sneakered step in the right direction (and hopefully the Genesis of a new, tastier era for movie cereals).
Interestingly, this isn’t Sonic’s first foray into the breakfast aisle. From appearing on Honey Nut Cheerios boxes alongside Buzz the Bee to getting a FunkOs variant, an odd Golden Rings promo seemingly sent only to journalists, and…whatever this one is, Sonic is well travelled at the breakfast table, but this is his first time headlining a mainstream supermarket cereal.
Sonic the Hedgehog 2 will hit theaters this April 8th, while Sonic the Hedgehog Cereal will hit stores in March.
