Review: Wild Harvest Blueberry Walnut Cereal

The breakfast aisle is guerrilla warfare. We have Malt-o-Meal cranking out hit after hit while Aldi’s in-house brand drops the surprise bomb of the holiday season. What the Cuphead is going on here?! I’m having ancestor-flashbacks to when an imitator started dressing like Hydrox and soon became America’s Favorite Cookie. So please, stick with me for a moment while I argue that the future very likely rests on the shoulders of companies we don’t even recognize.

Sometimes, I take a trip to the local hippie grocery chain to see what’s up in the world of avant granola. It was during one such venture that I spotted this perplexing bit of cerealia perched high up on a shelf in the ill-defined “healthy cereal” section. It stood out amid Barbara’s Puffins and Kashi GoLean because, more so than any other probiotic, low-sugar, organic, gluten-free, paleo, vegan option with 1000% of your daily fiber, the minimalist art shouts “wholesome.” Screams it. Through a megaphone. While standing in front of a celery poster. This is box art that could make Teddy Ruxpin burst into apologetic tears for not giving enough warm hugs to orphans.

Meet Wild Harvest, a brand with barely any discernible history or footprint in the marketplace. The enlarged image on their milquetoastly-named Blueberry Walnut Cereal looks a lot like one of the many pretenders to the Honey Bunches of Oats lineage. An investigation of the copyright reveals that Wild Harvest is an imprint of SuperValu, Inc. Inspired by Dan’s recent tumble down the rabbit bowl, I checked more into it. Here’s hoping I don’t need a secret handshake to get in. Continue reading →

Posted by jared m.. Categories: Reviews. Tags: 8 rating, blueberry. 2 Comments

Dec. ’18

Review: Kellogg’s Honey Nut Frosted Flakes

As a wise little green friend once said:

“Always two there are; no more, no less.”

And while he may have been talking about an arcane order of insidiously apprenticed malevolence, I think the moral of that particular space opera applies to honey nut cereals, as well. See, Honey Nut Cheerios didn’t become America’s favorite cereal off alleged heart-healthiness alone.

No, Buzz’s magnum O-pus is far and away the most famous honey-nutted nectar on cereal shelves because it understands balance and simplicity like no other. The neutral-by-nature Cheerios base is basted with a simply satisfying glaze of golden, cozy honey and authentically ambrosial almond earthiness.

And that’s it: always two enriching and bewitching flavors. No more, no less.

This minimalist breakfast mantra was on my mind when cracking open Kellogg’s new Honey Nut Frosted Flakes. Tony’s take on a honey nut cereal, set to debut everywhere in early 2019, is clearly tiger-eyeing Cheerios’ lion share of the niche.

But can a cereal already so sweet really add a veneer of honey and nut without sugar-watering it down? It’s time to bee thorough. Continue reading →

Posted by dan g.. Categories: Reviews. Tags: 6 rating, frosted flakes, honey, kellogg's. 11 Comments

Dec. ’18

Rumor Mill: Fruity Lucky Charms & (Boxed) Cinnamon Toast Crunch Churros Cereals!

Photos via sega_retro_revival

(Update: We reviewed both!)

What does Franken Berry do for the 10.5 months of the year he isn’t slinging spooky strawberry cereal and reclining seductively in plain view of traffic?

Trading secrets with Lucky and Mario, apparently.

Thanks to tips from sega_retro_revival and cereal compatriot Gabe Fonseca on Instagram (thanks!), we now know that General Mills is at the very least testing a new Fruity Lucky Charms cereal. While the cereal hasn’t been confirmed to be hitting stores, the “not for resale” boxes sega_retro_revival received directly echo four cereals play-tested by General Mills about this time last year, all of which ended up coming out. So I think it’s safe to say that those specifically nostalgic for 2006’s Berry Lucky Charms will have something to look forward to soon.

Continue reading →

Posted by dan g.. Categories: News. Tags: general mills, lucky charms, toast crunch. 4 Comments

Dec. ’18

Review: Pop-Tarts Bites (Strawberry & Brown Sugar Cinnamon!)

Understanding the pervasive appeal of Pop-Tarts Bites is easy:

Would you rather have a bite of pie, or a bite of entire pie?
A red Skittle or a concentrated rainbow pill?
The east wall of a gingerbread house, or the entire 20-acre gingerbread farm?

My point is that while any individual bite of a Pop-Tart—which maxes out at around a quarter-Tart in extreme cases, or at least in my own—cannot possibly contain the same measured deliciousness as the entirety of a Pop-Tart, as in all of the crust and everything inside, in one bite. It’s like having a party-sized pizza, which typically have contentiously hand-soiling Cheese Only slices, vs. a whole-crust-and-kaboodle Pizza Roll.

Yes, Pop-Tarts Bites are tasty enough to surpass my typically quasi-topical recipe for review introductions. These spiritual successors to Pop-Tarts Mini Crisps (née Popsters) naturally come in the toaster pastry brand’s two unshakeable pillars of flavor: Strawberry & Brown Sugar Cinnamon. The de facto Pop-Tarts royal family will begin appearing in all their shrunken glory come January, but for now, I was postally blessed via Kellogg’s with enough pouches to last me ’til Christmas (edit: Christmas Eve) (edit 2: Christmas Eve Eve).

(edit 3: I need to stop eating these)

Continue reading →

Posted by dan g.. Categories: Reviews. Tags: 9 rating, brown sugar, cinnamon, kellogg's, pop-tarts, strawberry. 8 Comments

Dec. ’18

Spooned & Spotted: Snickerdoodle Koo-Kies! Cereal

Consider this a gentle warning: no matter how much you like digging into a bowl of cinnamon sweetness, don’t bother digging deep into its origins.

Because as I’ve learned, you risk getting tangled in the strings of a merry marionette show starring corporate puppet brands, shrouded timelines, and eye-dehydrating confusion.

It all started when the above photo of Limited Edition Snickerdoodle Koo-Kies, produced by Bay Valley Foods, was tweeted to me by reader Fabo. It instantly caught my curiosity, and not just because of the bizarrely lifeless and questionably adorned box art (why does the penguin need a speech bubble and quotation marks to Regurgitate His Vapid Claim?).

See, those with a larger-than-penguin-sized memory will doubtlessly wonder how, why, and how dare this cereal exists when Millville and Aldi have already been making big headlines and waistlines with their Snickerdoodle Kookies cereal. Surely this doppelgänger, with its unheimlich hyphenation, must be about as authentic as a mall Santa, right?

Not content with all these questions, and particularly dissatisfied that I likely won’t get to try these Koo…pause for emphasis…Kies myself (they were found in a Pennsylvania Giant Foods), I took my journalistic wagon to the information super highway. Because if I can’t taste Snickerdoodle Koo-Kies, you’d better believe I’m still going to understand its genetic genesis.

Continue reading →

Posted by dan g.. Categories: Specials. Tags: millville, post, spooned & spotted. 3 Comments

Dec. ’18

News: Funko Pop Cap’n Crunch Returns…

(Image via Funko)

Hold your forks and pitch-horses there, friend: let’s take it easy. You’re probably justifiably wondering why I, an admitted Funko apathetic, am writing another headline about the culture collectible collective—especially not long after my (and my now-gothic digestive system’s) recent run in with their black-dyed Cuphead FunkO’s?

Well it wouldn’t be December without a countdown, so here are my favorite answers to that question:

6. Because I’m sure whatever-sized segment of my readership likes Funko—and I’m so sorry for all I’ve said and will soon say again about the Pops’ eyes—would like to know that the brand is re-releasing their earlier Target-exclusive Cap’n Crunch Funko Pop this month, with this fresh fleet of cubelike Cap’ns likely shipping in January 2019.

Continue reading →

Posted by dan g.. Categories: News. Tags: cap'n crunch, Funko. 1 Comment

Dec. ’18

Review: Trader Joe’s Gingerbread Spice Granola

Ginger is the Michael Ironside of spices. That is to say, you may not recognize the flavor on its own, but that spicy rhizome appears in just about every baked worth its sodium bicarbonate. Like the iconically forgotten character actor, ginger is more versatile than a cyborg tardigrade. We’re talking about a guy who has shown up in everything from The A-Team to some project called Lucky’s Treasure, which seems relevant to our interests*.

And like that masterful performer, the absence of ginger is more notable than its presence. It’s no secret that a real gingerbread cereal has been at the top of our wish list for years (no, I refuse to recognize that failed prototype). Like Dan, I’m heavy on anything made of, containing, smelling like, or crafted in the same kitchen as gingerbread. Cookies? Absolutely. Cake? I believe that would be an empty plate you’re holding. Post-Thanksgiving, we’ve officially entered Hansel and Gretel territory until well into February. Trader Joe’s, ever on their seasonal jam, recently dropped this spicy bomb on us: Gingerbread Spice Granola.

As a cereal journalist-slash-critic, I have carefully tempered expectations most of the time. Not here, though. The package art alone is enough to breathe life into my Grinchy sense of objectivity (can we have Michael Ironside in that movie, too? Don’t tell me Col. Dugan harassing some Whovillians wouldn’t be a masterwork). It’s no Gingerbread Toast Crunch, but gingerbread in any form is cause for high hopes. To the bowl! Continue reading →

Posted by jared m.. Categories: Reviews. Tags: 6 rating, gingerbread, granola, holiday, trader joe's. Leave a comment

Nov. ’18

Review: Millville Snickerdoodle Kookies Cereal

Is it time for a Cinnamon Toast Coup yet?

Loose crunchologic records suggest the crazy squared cereal’s cinnamon dynasty dates back to roughly the Byzantine era, while recent calcium dating suggests its dominance began way back in the Earth’s primordial soup, wherein the CTC clan of sugar-specked protozoa were the only ones of their kind that didn’t sog into earlier extinction.

Regardless of its origin, there’s little doubt that Cinnamon Toast Crunch is the most popular cinnamon cereal out there. And while I love CTC and its rich pedigree of powdered and breaded breakfast-stuff, I’ve long hoped for a challenger to the throne.

Because if the cinnamon spice must flow, so too must some fresh milk.

Despite Kellogg’s best efforts, they haven’t come close, while Post and Quaker’s strongest cinna-sieges are comfort classics at best. I guess it’s up to Millville, Aldi store-brand underdog and possible puppet organization, to come out of left field with a cinnamon-seasoned seasonal cereal and hopefully blow me away…from my Cinnamon Toast addiction for at least a few merry mouthfuls.

So come, Snickerdoodle Kookies, first of the S. Doodle cereal lineage: show me what you’re really made of, and don’t hold back. Continue reading →

Posted by dan g.. Categories: Reviews. Tags: 9 rating, cinnamon, holiday. 8 Comments