Ever have one of those dreams where the Pillsbury Doughboy offers you a bite of his arm, and you wake up molar-deep in memory foam?
Uh, yeah, me neither.
But if you have ever wanted to sink your teeth in a pillow first thing every morning, General Mills has two new cereals to tickle your down-feathered fancy.
They’re called Fillows, and they’re launching this Monday at select Walmart stores, before hitting other grocery chains this fall. Coming in both Hershey’s Cookies ‘n’ Creme and Pillsbury Cinnamon Roll, Fillows are likely a bold effort by General Mills to counter their rivals’ tasty cereal partnerships—though Cookies ‘n’Creme has actually existed in regional markets for some time now.
Fillows claim to be “the only cereal to deliver a crunchy shell with a burst of creme filling in every bite.” Which isn’t really true, especially since Fillows are already a direct dig at Krave—I hear they even meant to call ’em Krillows, but it would’ve ruined their idea for a crunchy crustacean cereal.
Comparisons aside, I’m very excited to try both icing-packed flavors and immediately fill my own pillow with my face.
